Lifecycle Marketing Specialist [79356]

**PART-TIME: 2 month contract. First month: 20 hours a week. Second month: 10 hours a week.

**100% remote but must work PST hours

**Must have Klaviyo and Attentive experience

A leading outdoor apparel brand is seeking a detail-oriented Lifecycle Marketing Specialist to lead the discovery phase of a platform consolidation and lifecycle marketing rebuild. This role will focus on aligning Klaviyo and Attentive systems, assessing the impact of consolidation, and identifying gaps in current lifecycle flows to support a more integrated, cross-channel customer experience.

Lifecycle Marketing Specialist Responsibilities:

Platform Consolidation Planning:

• Consolidate and deduplicate subscriber lists across Klaviyo and Attentive.
• Align preference centers for email and SMS compliance and consent management.
• Sender domains and short code planning.
• Account settings, integrations, and compliance considerations for both platforms .
• Cross-channel coordination (e.g., shared triggers, suppression logic, and timing) .
• Account for Amperity feed dependencies.

Impact Assessment:

• Evaluate projected contact volume & analyze messaging frequency for billing implications.
• Identify any deliverability concerns or reputation management across channels
• Identify reporting and analytics improvements or limitations.
• Flag potential risks or disruptions during migration.

Lifecycle Rebuild Planning:

• Audit current email and SMS flows for rebuild needs.
• Identify missing or outdated events to trigger flows.
• Assess creative asset needs (copy/design).
• Identify flow builds or edits required to replicate existing programs

Lifecycle Marketing Specialist Qualifications:

• Strong experience in CRM, automation set up, or lifecycle marketing.
• Familiarity with Klaviyo, Attentive, and CDPs.
• Strong understanding of MarTech
• Detail-oriented with excellent project management and communication skills.
• Available for life of the project.
• Can work remote from anywhere, but must work Pacific Time Zone.