Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re currently seeking an Engagement & Retention Digital Product Marketing Manager (Contract) for a global online marketplace.
In this exciting 6-month contract opportunity, you’ll join a dynamic Product & Retention Marketing Team, where you’ll play a key role in driving strategic, data-driven campaigns that enhance the in-app experiences for over 95 million buyers and 7.5 million sellers worldwide. This position is fully remote with the potential for an extension.
Key Responsibilities:
- Lead the execution and optimization of e-commerce app engagement campaigns, creating customer-centric programs that enhance app experiences and drive buyer retention.
- Partner with cross-functional teams, including Product Managers, Brand, Martech Engineering, Legal, Design, and Marketing Analytics to plan and manage the CRM App Engagement roadmap.
- Streamline planning processes and workflows to ensure the seamless execution of app-focused marketing campaigns.
- Analyze performance data and provide actionable insights to continually improve campaign results.
- Utilize CRM tools and platforms such as Braze, Segment, Litmus, ReturnPath, HTML, and SQL to build, test, and deploy app campaigns.
- Manage campaign timelines, occasionally working outside normal business hours (including weekends, late nights, and early mornings) to meet campaign deadlines and urgent messaging needs.
Required Skills and Experience:
- 5+ years of experience in CRM or Marketing Automation, with a strong track record of building and implementing campaigns across multiple channels.
- Proven success in developing complex marketing automation campaigns, including the use of connected content calls, web hooks, liquid logic, and canvas.
- Excellent project management skills with the ability to deliver long-term campaigns successfully and on time.
- Deep understanding of CAN-SPAM, CASL, GDPR requirements, inbox deliverability standards, and data segmentation & attribution.
- Experience with CRM tools including Braze, Segment, Litmus, ReturnPath, HTML, and SQL.