For companies
  • Hire developers
  • Hire designers
  • Hire marketers
  • Hire product managers
  • Hire project managers
  • Hire assistants
  • How Arc works
  • How much can you save?
  • Case studies
  • Pricing
    • Remote dev salary explorer
    • Freelance developer rate explorer
    • Job description templates
    • Interview questions
    • Remote work FAQs
    • Team bonding playbooks
    • Employer blog
For talent
  • Overview
  • Remote jobs
  • Remote companies
    • Resume builder and guide
    • Talent career blog
Onward Search
Onward Search

Director of Retail Marketing [78391]

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Director

Tech stacks

Marketing strategies
Digital
Project management
+23

Permanent role
6 days ago
Apply now

Overview

A dynamic and experienced Retail (DTC) Marketing Director is needed to lead all aspects of DTC marketing strategy and execution.

This remote role requires a hands-on leader with strong expertise across full-funnel marketing, including acquisition, retention, and reactivation initiatives across print + digital catalogs, email, and other digital channels.

The ideal candidate will bring a balance of creativity, analytical thinking, and operational excellence, along with proven experience in promotional planning, merchandising, and customer engagement strategies via digital and traditional consumer marketing.

*Please note, there are certain states that the client cannot hire from.

**States that they CAN hire from are: Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Mississippi, Missouri, Nebraska, New Jersey, North Carolina, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Virginia, Wisconsin. *If you do not live in one of these states already, you cannot be considered.

Type: Direct hire

Schedule: M-F, standard business hours, remote

Pay: $115,000 - $125,000 salary

Retail Marketing Director Duties

  • Develop and execute integrated DTC marketing strategies and multi-channel campaigns
  • Create and manage annual marketing plans and budgets in collaboration with leadership
  • Own the marketing calendar and ensure timely execution of seasonal promotions and campaigns
  • Align customer segmentation with acquisition and retention strategies
  • Lead content planning and oversee the creation of print + digital catalogs, emails, and digital assets
  • Manage direct mail, email, and digital advertising efforts
  • Drive performance of loyalty and rewards programs in collaboration with eCommerce teams
  • Partner with retail teams for cohesive brand messaging across all channels
  • Work closely with internal stakeholders and external agencies to deliver on marketing objectives
  • Provide creative direction, perform copywriting, and contribute to concept development
  • Prepare and present reports on campaign performance and strategic initiatives
  • Develop standard operating procedures (SOPs) and performance metrics (KPIs)
  • Utilize project management tools to track and coordinate campaign workflows
  • Hire, supervise, and manage internal staff or external vendors as needed

Retail Marketing Director Requirements

  • Bachelor’s degree in Marketing, Business, or related field, or equivalent experience
  • 8+ years of experience in DTC or direct response marketing, within consumer products
  • 8+ years of experience managing teams, vendors, and third-party partners
  • Experience in traditional and digital marketing, both, including experience with print catalog marketing.
  • Demonstrated success in planning and executing full-funnel marketing campaigns
  • Strong project management skills and the ability to handle multiple priorities
  • Strong written and verbal communication skills, with experience in copywriting
  • Balance of creative concepting and data-driven decision-making
  • Proficient in Microsoft Office (Word, Excel, PowerPoint); experience with analytics tools and pivot tables a plus
  • Familiarity with social media platforms, CRM tools, and project management software (Wrike, Monday.com)
  • *Resume needs to show dollars and data - budgets managed, ROIs, growth, etc. to show the wins

No deadline to apply.

About Onward Search

👥201-500
📍Wilton
🔗Website
Visit company profileIconOpenNewWindows

Unlock all Arc benefits!

  • Browse remote jobs in one place
  • Land interviews more quickly
  • Get hands-on recruiter support
PRODUCTS
Arc

The remote career platform for talent

Codementor

Find a mentor to help you in real time

LINKS
About usPricingArc Careers - Hiring Now!Remote Junior JobsRemote jobsCareer Success StoriesTalent Career BlogArc Newsletter
JOBS BY EXPERTISE
Remote Front End Developer JobsRemote Back End Developer JobsRemote Full Stack Developer JobsRemote Mobile Developer JobsRemote Data Scientist JobsRemote Game Developer JobsRemote Data Engineer JobsRemote Programming JobsRemote Design JobsRemote Marketing JobsRemote Product Manager JobsRemote Project Manager JobsRemote Administrative Support Jobs
JOBS BY TECH STACKS
Remote AWS Developer JobsRemote Java Developer JobsRemote Javascript Developer JobsRemote Python Developer JobsRemote React Developer JobsRemote Shopify Developer JobsRemote SQL Developer JobsRemote Unity Developer JobsRemote Wordpress Developer JobsRemote Web Development JobsRemote Motion Graphic JobsRemote SEO JobsRemote AI Jobs
© Copyright 2025 Arc
Cookie PolicyPrivacy PolicyTerms of Service