This remote role requires a hands-on leader with strong expertise across full-funnel marketing, including acquisition, retention, and reactivation initiatives across print + digital catalogs, email, and other digital channels.

The ideal candidate will bring a balance of creativity, analytical thinking, and operational excellence, along with proven experience in promotional planning, merchandising, and customer engagement strategies via digital and traditional consumer marketing.

*Please note, there are certain states that the client cannot hire from.

**States that they CAN hire from are: Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Mississippi, Missouri, Nebraska, New Jersey, North Carolina, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Virginia, Wisconsin. *If you do not live in one of these states already, you cannot be considered.

Type: Direct hire

Schedule: M-F, standard business hours, remote

Pay: $115,000 - $125,000 salary

Retail Marketing Director Duties

Develop and execute integrated DTC marketing strategies and multi-channel campaigns
Create and manage annual marketing plans and budgets in collaboration with leadership
Own the marketing calendar and ensure timely execution of seasonal promotions and campaigns
Align customer segmentation with acquisition and retention strategies
Lead content planning and oversee the creation of print + digital catalogs, emails, and digital assets
Manage direct mail, email, and digital advertising efforts
Drive performance of loyalty and rewards programs in collaboration with eCommerce teams
Partner with retail teams for cohesive brand messaging across all channels
Work closely with internal stakeholders and external agencies to deliver on marketing objectives
Provide creative direction, perform copywriting, and contribute to concept development
Prepare and present reports on campaign performance and strategic initiatives
Develop standard operating procedures (SOPs) and performance metrics (KPIs)
Utilize project management tools to track and coordinate campaign workflows
Hire, supervise, and manage internal staff or external vendors as needed

Retail Marketing Director Requirements

Bachelor’s degree in Marketing, Business, or related field, or equivalent experience
8+ years of experience in DTC or direct response marketing, within consumer products
8+ years of experience managing teams, vendors, and third-party partners
Experience in traditional and digital marketing, both, including experience with print catalog marketing.
Demonstrated success in planning and executing full-funnel marketing campaigns
Strong project management skills and the ability to handle multiple priorities
Strong written and verbal communication skills, with experience in copywriting
Balance of creative concepting and data-driven decision-making
Proficient in Microsoft Office (Word, Excel, PowerPoint); experience with analytics tools and pivot tables a plus
Familiarity with social media platforms, CRM tools, and project management software (Wrike, Monday.com)
*Resume needs to show dollars and data - budgets managed, ROIs, growth, etc. to show the wins