Digital Marketing Manager (EST Timezone)

About the Role

Online Stores is looking for a Digital Marketing Manager to lead performance-driven initiatives across email, affiliate, SEO, content marketing, and digital user acquisition. You’ll support the growth of traffic and brand visibility across our multi-brand eCommerce portfolio (United States Flag Store, Safety Gear, PlasticPlace, Northline Express, English Tea Store, and LightUp). Reporting to the Director of Marketing, you’ll shape the cross-channel marketing roadmap and execute programs that drive awareness, engagement, and revenue.

Key Responsibilities

• Manage email marketing campaigns (promotional, triggered, lifecycle).

• Coordinate email calendars, segmentation strategies, and A/B testing.

• Analyze performance metrics and identify optimization opportunities.

• Support daily affiliate marketing operations and partner with vendors.

• Monitor affiliate dashboards; recruit and optimize affiliates.

• Oversee SEO audits, content briefs, link-building initiatives.

• Maintain editorial calendars and optimize existing content.

• Draft and edit copy for campaigns, blogs, and web pages.

• Collaborate on PR campaigns, seasonal promotions, and launches.

• Coordinate marketing calendars, campaign trackers, and deliverables.

• Ensure quality assurance across all digital marketing channels.

Requirements

• 5+ years of digital marketing experience in eCommerce (multi-brand or DTC preferred).

• Proficiency in Klaviyo, Google Analytics (GA4), ShareASale, Impact, and CMS/blog tools.

• Strong understanding of SEO, email best practices, and user acquisition strategies.

• Organized and experienced in managing multiple projects across teams.

• Analytical mindset with ability to translate data into actionable insights.

• Excellent communication and collaboration skills.

• Bonus: Experience with Shopify, NetSuite, and digital asset management systems.