Senior Manager Digital Marketing

Senior Manager/Associate Director (AD), Digital Marketing

[Remote] | Full-time

About the company:

OneReach.AI offers a leading B2B SaaS Agentic AI Automation and Orchestration platform to help organizations orchestrate advanced multimodal AI agents that elevate employee and customer experience. We are a team of hundreds of AI scientists, researchers, software developers, data scientists, mathematicians, UI/UX analysts, engineers, technologists, and sales and marketing professionals. With customers ranging from Fortune 1000 enterprises to other marquee brands and industry leaders, OneReach.AI is rated as a leader by major industry analyst firms, such as Gartner, Forrester, and IDC. Generative Studio X (GSX) powers over 1.5 billion conversations per year and is trusted by leading brands, such as Deloitte, Athenahealth, BASF, PepsiCo, and McGraw Hill; 80% of our users are non-developers. Our customer success credentials are enforced via a rating of 4.7 out of 5 on Gartner Peer Insights for Enterprise Conversational AI Platforms. Visit https://onereach.ai to know more.

About the Role:

This is an exciting opportunity to be part of a growing and global marketing team spread across the US, Europe, and Asia-Pacific, and an innovative organization embarking on the next phase of its growth. OneReach.AI boasts of a great culture empowering individuals and teams, values work-life balance, and encourages innovation. Agentic AI is right now the hottest technology in enterprise IT and this is a great opportunity to be a part of an organization innovating at a rapid pace with a leading B2B SaaS Agentic AI Automation and Orchestration platform.

This is a remote position open for Bangalore (primary location); other locations could be Delhi/NCR, Mumbai, Pune, Hyderabad and Chennai.

Key Responsibilities:

• Plan and strategize for demand generation campaigns using paid digital marketing/performance marketing channels to increase awareness of the OneReach.AI brand and drive lead generation.
• Monitor key performance indicators (KPIs) and establish mechanisms to measure performance and RoI on spend across LinkedIn, Google Display Network (GDN), Good Search Network (GSN) and other platforms.
• Analyze campaign outcomes, undertake regular performance reporting, and derive meaningful insights from digital marketing campaign outcomes to identify potential areas for improvement
• Execute A/B testing and use intent/ABM tools data to figure out the ingredients for high-performing paid digital marketing campaigns for OneReach.AI’s target market and audience.
• Own, optimize and improve conversion rates across all digital marketing channels.
• Drive registrations and attendees for virtual events (e.g., webinars).
• Undertake quick experimentation and iterate faster to identify an optimal mix for digital marketing campaigns.
• Drive growth in OneReach.AI’s LinkedIn and social media presence.

Requirements & Qualifications:

• Bachelor’s degree in engineering, business, marketing, or a related field. Preferably an MBA and at least five 5 years of professional experience in a B2B SaaS organization. Overall experience of at least 8 years.
• At least 6 years of experience running demand generation campaigns across paid digital marketing/performance marketing channels for large- and medium-sized enterprises, ideally across the US, Western Europe, and Asia-Pacific regions.
• Good understanding of paid digital marketing channels, tools, and tactics. Capability of building and executing comprehensive campaign strategies to drive revenue growth.
• Analytical skills to set up tracking/reporting mechanisms for measuring outcomes against KPIs.
• Excellent communication and project management skills.
• Sound understanding and experience of SEO would be an advantage.
• Self starter who can experiment and iterate fast for new initiatives.
• Travel to Bangalore for up to two days per month in case you are based in other locations.

Why Join Us?

• Opportunity to lead high-impact marketing initiatives and be part of a global marketing team.
• Collaborative, fast-paced work environment.
• Competitive salary and benefits.
• Growth and learning opportunities.

How to Apply?

Interested? Apply now or DM us for more details!