Director, Product Marketing & GTM (Demand Generation)

About the company:

OneReach.AI offers a leading B2B SaaS Agentic AI Automation and Orchestration platform to help organizations orchestrate advanced multimodal AI agents that elevate employee and customer experience. We are a team of hundreds of AI scientists, researchers, software developers, data scientists, mathematicians, UI/UX analysts, engineers, technologists, and sales and marketing professionals. With customers ranging from Fortune 1000 enterprises to other marquee brands and industry leaders, OneReach.AI is rated as a leader by major industry analyst firms, such as Gartner, Forrester, and IDC. Generative Studio X (GSX) powers over 1.5 billion conversations per year and is trusted by leading brands; 80% of our users are non-developers. Our customer success credentials are enforced via a rating of 4.7 out of 5 on Gartner Peer Insights for Enterprise Conversational AI Platforms. Visit https://onereach.ai to know more.

About the Role:

This is an exciting opportunity for senior B2B SaaS marketing professionals having expertise in product marketing and GTM/Demand Generation to be part of a growing and global marketing team and an innovative organization embarking on the next phase of its growth. OneReach.ai boasts of a great culture empowering individuals and teams, values work-life balance, and encourages innovation. Agentic AI is right now the hottest technology in enterprise IT and this is a great opportunity to be a part of an organization innovating at a rapid pace with a leading B2B SaaS Agentic AI Automation and Orchestration platform.

This is a remote position open for Bangalore location only.

Key Responsibilities:

• Product Marketing Management: Lead product marketing initiatives, including differentiated messaging and positioning, product marketing asset development, new product launches, competitive intelligence, sales enablement, and thought leadership. Develop a sound, technical understanding of the Onereach.ai product portfolio and function as an SME (subject matter expert). Be an expert in ideal customer profiles (ICPs), pain points and challenges of enterprises looking to adopt Agentic AI Automation & Orchestration platforms, and mapping those to key features and capabilities of the OneReach.ai product portfolio.
• GTM Strategy: Develop and execute go-to-market (GTM) plans for various regions and market segments (mid-market and large enterprises). This includes which marketing channels and programs to use for driving Demand Generation (Top Funnel Creation).
• Demand Generation and Marketing Programs: Manage marketing campaigns across different channels (paid digital, events, webinars, social, content marketing, organic etc.) to drive product awareness and adoption, and demand generation (Top Funnel Creation). Use marketing analytics dashboards to review performance and continuously optimize individual marketing campaigns.
• Cross-functional Collaboration: Collaborate with the wider Marketing, Product, Sales, Engineering, and Customer Success teams to execute impactful marketing programs.

Requirements & Qualifications:

• Bachelor’s degree in engineering or technology. Overall experience of at least eight years, with at least six years of experience of working with B2B SaaS, enterprise software or AI platform vendors.
• Should have prior experience in product marketing of AI software products.
• Technical understanding of at least a few AI and automation technologies, such as machine learning (ML), natural language processing (NLP), deep learning, computer vision, RPA & intelligent automation, and generative AI.
• Strong written and verbal communication skills.
• Analytical skills to set up tracking/reporting mechanisms for measuring outcomes against KPIs.
• Excellent communication and project management skills.
• Self starter who can experiment and iterate fast for new initiatives.

Why Join Us?

• Opportunity to lead high-impact marketing initiatives and be part of a global marketing team.
• Collaborative, fast-paced work environment.
• Competitive salary and benefits.
• Growth and learning opportunities.

How to Apply?

Interested? Apply now or DM us for more details!