Growth Marketing Senior Specialist

Employee Benefits is the core of our business and at our heart we are a people-focused organization. Every day, we help over 100,000 employers give their employees peace of mind by providing health, pharmacy, long and short-term disability, vision, dental and other insurance solutions. What makes us unique is that we can surround our clients with more services and more technology-based tools and a team of advisors that simply cares more than anyone else.

If you want a career giving people the reassurance that they can have access to the health care they need for themselves and their loved ones, join OneDigital.

Our Newest Opportunity:

Growth Marketing Senior Specialist

OneDigital is growing, and we are looking for a Growth Marketing Senior Specialist to join our team. The ideal candidate will bring experience in a fast-paced, integrated marketing environment and have a strong foundation across digital marketing, content development, campaign execution, event support, and results-driven strategy.

This role will play a key part in supporting growth initiatives across the South Region, working closely with regional leadership, producers, and the national marketing team to help develop and deliver strategies and assets that support OneDigital’s insurance, HR, and financial services solutions.

The Senior Growth Marketing Specialist will take ownership of a wide range of marketing initiatives, including campaign execution, content development, thought leadership support, event strategy and activation, producer enablement, website and collateral updates, and marketing automation activities. This role requires strategic thinking, strong execution, collaboration, and an analytical mindset to help drive business growth and elevate the prospect and client experience.

This position reports to the Director of Growth Marketing and will also serve as a resource and informal mentor to junior team members. A strong baseline understanding of OneDigital’s lines of business and regional growth priorities is important to success in this role.

Location and Travel

This role is ideally based in Florida or another state in the South Region (Texas, Georgia, the Carolinas, or Tennessee). The candidate should be comfortable supporting the South Region and willing to travel up to 30% throughout the year for regional events, market meetings, and in-person planning sessions.

In this role, you will:

• Support execution of strategic marketing plans and regional growth initiatives in partnership with the Director of Growth Marketing and key stakeholders
• Independently develop and manage digital marketing campaigns across platforms such as HubSpot, ON24, and related tools
• Support the planning and execution of marketing-led events, with an emphasis on growth strategy, field enablement, and leveraging events for prospecting and pipeline impact
• Partner with producers, sales teams, and cross-functional partners to support high-impact proposals, RFP responses, and finalist presentations
• Conduct 1:1 trainings and consultations with producers, especially new producers, on sales and marketing tools, resources, and best practices
• Support lead generation and opportunity development by providing data, insights, and strategic recommendations to regional sales teams
• Take ownership of content development across channels, including web, blogs, social media, email, print collateral, and sales enablement materials
• Edit and update website content, blogs, and press releases to ensure timely, relevant, and accurate messaging
• Provide support for sales enablement tools such as Outreach and Oktopost
• Manage and respond to internal marketing request tickets with strong prioritization, follow-through, and communication
• Collaborate with sales, client service, operations, and IT teams to support data quality and marketing deliverables
• Monitor, analyze, and report on campaign and initiative performance, offering actionable recommendations for improvement
• Conduct market research and competitive analysis to identify trends, opportunities, and best practices
• Ensure all marketing materials and communications align with brand guidelines and compliance standards
• Support sponsorships and partnerships by helping coordinate opportunities, execution, follow-up, and ROI tracking
• Provide guidance, support, and informal mentorship to junior marketers, interns, or newer team members as needed

The ideal candidate will have:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Experience supporting integrated, multi-channel marketing campaigns and events
• Strong proficiency with marketing tools and platforms, including HubSpot, Outreach, Optimizely, ON24, and website content management systems
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
• Excellent written and verbal communication skills
• High attention to detail and commitment to quality
• Ability to work independently while also collaborating effectively across a matrixed organization
• Experience with marketing automation platforms such as HubSpot and Outreach
• Familiarity with graphic design tools such as Canva or Adobe Creative Suite and a solid understanding of basic design principles
• Strong analytical and problem-solving skills, with the ability to translate data into action
• Strong interpersonal skills and the ability to build trust with cross-functional teams and field partners
• Willingness to travel up to 30% to support regional priorities and in-market events

Your base pay is dependent upon your skills, education, qualifications, professional experience, and location. In addition to base pay, some roles are eligible for variable compensation, commission, and/or annual bonus based on your individual performance and/or the company’s performance. We also offer eligible employees health, wellbeing, retirement, and other financial benefits, paid time off, overtime pay for non-exempt employees, and robust learning and development programs. You will receive reimbursement of job-related expenses per the company policy and may receive employee perks and discounts.

To learn more, visit: www.onedigital.com/careers

OneDigital is an equal opportunity employer. Not only as a matter of standard, but to honor and celebrate our differences. We believe that the power of ONE starts with you. We are committed to cultivating and preserving a culture that celebrates diversity, insists on equity and inclusion, and connects us. Ensuring our people feel seen, valued, respected, and supported is fundamental to our core values and business goals.

OneDigital provides equal employment opportunities to all employees and applicants for employment regardless of their: veteran status, uniformed servicemember status, race, color, religion, sex, sexual orientation, gender identity, age (40 and over), pregnancy (including childbirth, lactation and related medical conditions), national origin or ancestry, citizenship or immigration status, physical or mental disability, genetic information (including testing and characteristics) or any other category protected by federal, state or local law (collectively, “protected characteristics”). A copy of the Federal EEO poster is linked here.

Pursuant to local Fair Chance Ordinances, we will consider qualified applications with arrest or conviction records for employment. For applicable candidates, the following ordinances are linked here to inform you of your rights as an applicant:

City and County of San Francsico

City of Los Angeles

County of Los Angeles

Employment decisions shall comply with all other applicable federal, state and city/county laws prohibiting discrimination in employment. OneDigital complies with all criminal history inquiry [or ‘ban the box’] laws in California, Connecticut, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New Mexico, Oregon, Rhode Island, Vermont and Washington.

_In short, we believe in hiring the most qualified applicant for the position, regardless of background.

_If you have questions about our hiring policies and practices, we would be happy to discuss upon receiving your application. We hope to welcome you to OneDigital and look forward to hearing from you.

OneDigital understands the immense responsibility and opportunities provided by Artificial Intelligence. We utilize advanced Artificial Intelligence [AI] technologies to enhance our recruitment process. This includes using AI to filter candidates based on their qualifications and to rediscover potential candidates from our existing applicant pool. Our AI systems help us efficiently identify the best fit for our open positions, ensuring a streamlined and effective hiring experience. However, AI does not replace the humans in our process. If you have concerns about our use of AI, you may opt out where laws allow.

Thank you for your interest in joining the OneDigital team!