Growth & Marketing Ops Manager

About OneApp

OneApp is on a mission to break down housing barriers and create more inclusive rental markets — helping property managers boost occupancy while giving renters a fair shot at home. As our first Growth & Marketing Ops Manager, you will own the demand engine: translating strategy into integrated campaigns, lifecycle programs, and scalable processes in HubSpot. You’ll partner closely with RevOps (Manager + Analyst)—who own the data model, routing, and reporting infrastructure—to launch, measure, and continually improve programs that create qualified pipeline without redundancy.

Key Areas of Focus

Demand Strategy & Campaign Planning

• Turn quarterly objectives into channel plans with goals, budgets, and timelines.
• Prioritize across product launches (two planned MVPs), events, partners, and always-on programs.
• Write campaign briefs; align stakeholders (Sales, Product, Events, Agency).

Campaign Orchestration & Execution

• Build landing pages, offers, UTMs, emails, and workflows in HubSpot Marketing Hub.
• Manage calendars, QA assets, and coordinate the creative/web agency to hit dates.
• Ensure timely sales handoffs and enforce follow-up SLAs.

Lifecycle Marketing & Nurture

• Design segmented nurtures, behavioral triggers, and lead scoring to lift MQL → SQL.
• Implement win-back, cross-sell, and product education sequences with Partner Success.

Paid/Owned Growth & Web

• Own paid strategy (LinkedIn, retargeting, industry media); manage external support for buys and creative.
• Coordinate SEO content briefs and CRO tests; maintain consistent UTM governance.

Marketing Ops & Analytics (in partnership with RevOps)

• Build campaign-level dashboards and insights; run experiments and reallocate spend.
• Document playbooks (launch checklist, event follow-up SOP, QA gates).
• Interface model: You own program logic in Marketing Hub; RevOps owns data schema, global routing/deduplication, and attribution model.

What Success Looks Like

• Predictable pipeline: Marketing-sourced/influenced pipeline grows quarter over quarter; MQL and SQL volume hit target ranges agreed with Sales.
• Efficiency: CPL and CAC trend down vs. baseline; campaign cycle time from brief → launch shortens.
• Funnel health: MQL → SQLconversion and lead velocity improve; SLA adherence ≥ 95%.
• Process maturity: Reusable playbooks created and adopted; first-pass QA defects trend near-zero.
• Insight cadence: Monthly performance reviews with clear “stop/scale/iterate” recommendations.

Primary KPIs: MQLs, SQLs, Opps & pipeline $, CPL/CAC, MQL → SQL conversion %, lead velocity, SLA compliance, experiment win rate, influenced revenue.

Should Have + Be

• 3-6 years in B2B SaaS demand generation/marketing ops with HubSpot Marketing Hub.
• Proven record of launching integrated campaigns that create qualified pipeline.
• Competent in paid social strategy (hands-on or via agency), email automation, offers, and CRO.
• Strong project management and QA discipline; comfortable with UTMs, testing, and documentation.
• Data-literate communicator – can turn dashboards into decisions.
• U.S.-based; Mountain/Pacific preferred (Central welcome).

Nice to Have + Be

• Proptech/multifamily or marketplace experience; product/MVP launch background.
• Looker Studio or similar BI exposure; basic HTML/CAA for landing page tweaks.
• ABM familiarity; experience coordinating PR/Content for integrated plays.

Our Mission & Culture

We are tenacious, hungry, compassionate, and humbly confident in expanding access to housing for millions of Americans. OneApp is proud to be an equal-opportunity employer that celebrates diversity and is committed to creating an inclusive environment for every team member. If you thrive in a high-accountability, team-first culture and are excited to build category-defining event experiences, we’d love to meet you.

OneApp, Inc. is proud to be an Equal Employment Opportunity employer. We prohibit discrimination based on race, religion, color, national origin, sex, pregnancy, reproductive health decisions or related medical conditions, sexual orientation, gender identity, gender expression, age, veteran status, disability, genetic information, or other characteristics protected by applicable local, state or federal laws.

OneApp Inc. is committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at hr@oneappguarantee.com

OneApp Inc. participates in E-Verify.