Marketing Lead (Content & Social)

About us

One-Off Studios is an omnichannel growth partner for mid-market consumer brands. We run our clients' full selling surface — TikTok Shop, Amazon, and D2C — and we're growing fast. Now we want to do for ourselves what we do for clients: build a content and creative engine that pulls in a steady stream of inbound leads and makes our brand impossible to ignore.

The role

We're hiring a Marketing Lead to own content, social, and creative under one roof. You'll turn our expertise into content brands want to read, watch, and share; ideate and produce founder-led content that builds our personal brand; and shape how we look everywhere. This is a hands-on maker role with real creative ownership.

What you'll do

• Creative direction: own how we look and sound across every touchpoint — voice, visual style, and the quality bar for everything we ship.
• Website & collateral: drive the copy, story, and creative brief for our website, landing pages, and decks; produce what you can with AI and partner with our designer on the rest.
• Lead magnets: produce eBooks, templates, checklists, and toolkits that capture emails and position us as the go-to resource.
• Founder content: bring the ideas. Ghostwrite and produce founder-led posts, hooks, and short-form video that grow a personal brand and put a human face on the agency.
• Video & short-form: script and coordinate short videos (TikTok, Reels, YouTube Shorts) that capture attention and tell our story.
• Organic social: own our presence across LinkedIn, TikTok, Instagram, and X — calendar, copy, posting, and community engagement.
• Email & nurture: run our newsletter and nurture sequences that keep leads warm until they're ready to talk.
• Measure & iterate: track what drives leads (traffic, sign-ups, MQLs) and double down on what works.

What you bring

• 2–4 years in content marketing, social, or creative — ideally at an agency, e-commerce brand, or B2B SaaS.
• AI-native: you already use tools like Claude, Higgsfield, Midjourney, or similar to produce work, and you're excited to push the frontier of what one person can ship.
• A strong writer who can go from a blank page to a polished, on-brand piece fast.
• A creative eye — you have taste and can direct both AI output and a human designer to a high bar.
• An idea machine, especially for founder-led and short-form content — you know what makes people stop scrolling.
• Hands-on with organic social and short-form video across TikTok and LinkedIn.
• Comfortable with the basics of SEO, email tools, and analytics; you make decisions with data.
• Self-directed and organized — you can run a content calendar and ship consistently without hand-holding.
• Bonus: familiarity with TikTok Shop, Amazon, DTC, or the agency world; comfort with Figma/Canva a plus.

What success looks like

• First 30 days: learn our channels, audience, and voice; stand up an AI creative workflow, ship a content calendar, and a founder-led content plan.
• First 90 days: a consistent publishing cadence, live founder content, at least one lead magnet, and creative produced mostly in-house with AI.
• First 6 months: content and creative are a measurable, repeatable source of qualified leads and a recognizable brand presence.

What you get

• Flexibility to work Hybrid/Remote, full-time.
• Compensation: PKR 150,000 per month
• Access to high value trainings and paid tools
• Career growth with a fast-paced organisation

How to apply

To apply, send us a short Loom video (2–3 minutes): tell us why you're excited about this role, and pitch one content or creative idea you'd execute with in your first month for a business like ours.

Send your Loom link, resume, and (optionally) any creative work you're proud of to hr@oneoffgroup.com with the subject "Marketing Lead".

One-Off Studios is an equal-opportunity employer. We welcome applicants of all backgrounds.