Director of Performance Marketing

About the Role

We’re looking for a Director of Performance Marketing to own and scale One Model’s paid and organic growth engine. This is a high-impact, individual contributor role designed for a senior operator who can think strategically and execute with precision.

You will lead the evolution of our paid media strategy across core and emerging channels, driving measurable improvements in pipeline efficiency, conversion rates, and ROI. You’ll also play a key role in shaping our Account-Based Marketing (ABM) motion in partnership with broader Marketing Team.

This role is ideal for someone who thrives in building, testing new ideas, creating repeatable systems, and turning performance data into scalable growth.

What You’ll Own:

1. Paid Media Strategy & Execution

• Own the strategy and hands-on execution of paid channels including LinkedIn, Google, YouTube, Reddit, and emerging platforms.
• Design and run continuous experimentation across targeting, creative, bidding, and landing pages to improve CTR, Conversion, and Acquisition Cost.
• Allocate and optimize budget across channels to maximize pipeline impact and cost efficiency.
• Identify and scale new acquisition channels through structured testing frameworks.
• Budget Management: Allocating budget across digital channels for maximum ROI.

2. Performance Optimization & Analytics

• Build and maintain performance dashboards and reporting frameworks that connect spend to pipeline and revenue.
• Ensure attribution accuracy across systems in partnership with RevOps
• Lead ongoing optimization loops to improve conversion rates and overall paid performance.
• Translate data into clear insights and recommendations for executive stakeholders.
• Website, SEO & AEO
• Partner with Marketing and Product teams to build and optimize web experiences using UI-based tools.
• Drive SEO and emerging AEO (AI Engine Optimization) strategies to increase discoverability and conversion.
• Align landing page strategy with paid campaigns and support ongoing CRO testing initiatives.
• ABM Contribution
• Collaborate with Growth, Sales, and Marketing on ABM strategy and execution.
• Support account targeting, segmentation, and channel strategy for 1:few and 1:many programs.
• Help establish the foundation for future ABM platform adoption and scale.

3. Cross-Functional Leadership

• Act as a strategic partner across the Marketing team.
• Influence messaging, campaign strategy, and targeting in collaboration with greater Marketing team.
• Contribute to broader growth initiatives while maintaining deep ownership of paid performance.

What You Bring

• 6–10+ years of experience in performance marketing, ideally in B2B SaaS or HR Tech.
• You’re highly organized and take ownership of budgets end-to-end, including tracking spend, keeping receipts in order, and ensuring everything is submitted accurately and on time to finance.
• Deep, hands-on expertise in LinkedIn Ads and Google Ads, with experience in additional or emerging channels (e.g., Reddit, YouTube).
• Strong track record of improving paid efficiency metrics (CTR, CVR, CAC, pipeline ROI).
• Proven ability to design and run experimentation frameworks and optimization cycles.
• Experience building or contributing to ABM programs in complex B2B environments.
• Solid understanding of SEO, CRO, and modern web UX best practices.
• Analytical mindset with the ability to connect data to business outcomes.
• Strong communication skills and ability to influence without direct authority.
• A builder mentality. Someone who is comfortable creating structure, processes, and systems from the ground up.

What Success Looks Like

• Measurable improvement in paid channel efficiency and ROI
• Scalable, repeatable systems for campaign execution and optimization
• Clear visibility into attribution and pipeline impact
• Strong alignment between paid media, website experience, and conversion strategy
• Meaningful contribution to the success and evolution of the ABM program

Why This Role Matters

Paid acquisition is a core growth lever for One Model. This role will directly shape how we scale pipeline efficiently, experiment into new channels, and modernize our approach to digital and AI-driven discovery.

Salary Range: $130,000-$150,000 USD + bonus