Marketing Communications Manager

Job Title: Marketing Communications Manager

Department: Consumer

Reports to: Head of Consumer

Position Overview

The Marketing Communications Manager is responsible for curation and supporting the execution of comprehensive communication campaigns that drive engagement, conversions, and retention. This role requires a strong understanding of omni channel marketing, as well as a commitment to optimizing the customer journey across all touchpoints. The ideal candidate will be strategic, data-driven, and passionate about delivering exceptional messages, campaigns and customer experiences that differentiate the brand and build lasting loyalty.

Key Responsibilities

Campaign Strategy & Management

• Develop, and plan integrated marketing campaigns to support brand initiatives, and product launches, in-market
• Collaborate with cross-functional teams (product, sales, digital marketing, comms) to ensure alignment with business objectives.
• Utilize data and insights to refine campaigns and improve targeting, messaging, and channel strategies.

Customer Experience Strategy

• Manage customer communications across all three USVI islands including press releases, sponsorship management and media messages.
• Design and oversee a seamless customer journey across all touchpoints (digital, in-store, customer service).
• Conduct localized research, collect feedback, and analyze data to identify pain points and optimize the customer experience.
• Lead initiatives to personalize the customer journey, leveraging data to create tailored experiences that drive engagement and loyalty.

Performance Measurement & Optimization

• Track and create insight from performance metrics and KPIs for all campaigns and customer experience initiatives

Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree preferred).

Experience: 5+ years in marketing, campaign management, or customer experience roles, with at least 2 years in a leadership position, preferably within the USVI.

Experience in Public Relations is a plus.

Skills

Strong understanding of customer journey mapping and experience design.

Proficiency with marketing tools and CRM systems (e.g., HubSpot, Salesforce, Google Analytics).

Data-driven with a keen ability to interpret insights and develop actionable recommendations.

Exceptional communication, leadership, and project management skills.

Other Requirements: Proven track record of delivering successful, data-driven marketing campaigns and optimizing customer experiences across multiple channels.

This position can be based in St. Thomas, St. John or St. Croix.