Product Marketing Manager

Job Opportunity at Oncrawl !

As Product Marketing Manager, your mission is to help our sales team win more — with sharper messaging, better tools, and customer insights that resonate. You’ll take ownership of go-to-market strategy, enable the Sales team with impactful resources, and ensure our product positioning is clear, competitive, and effective across touchpoints.

Why Join Oncrawl?

• Join a fast-growing SaaS company recognized in the SEO and data analytics space.
• Work on an exciting product with a passionate, collaborative team.
• Help shape the future of Oncrawl’s market strategy and growth.
• Great flexibility (remote-friendly), strong values, and a dynamic team culture.
• Sales Enablement
• Build and maintain pitch decks, battlecards, one-pagers, comparison sheets, and objection-handling content.
• Enable the sales team through playbooks, internal briefings, and win/loss insight sessions.
• Gather regular feedback from Sales and improve resources accordingly.
• Align closely with Sales leadership to understand evolving needs and field realities.
• Train and support the sales team to improve win rates and shorten sales cycles.
• Messaging & Positioning
• Craft differentiated messaging tailored to personas and segments.
• Turn complex product features into compelling customer-facing value.
• Ensure consistency across all touchpoints: website, content, sales materials.
• Go-To-Market Execution
• Own and orchestrate product launches: strategy, cross-functional coordination, messaging rollout, internal alignment.
• Ensure new features are understood, adopted, and leveraged in the sales cycle.
• Define success metrics and report on GTM performance.
• Market & Buyer Insights
• Conduct market research and analysis to understand customer needs, industry trends, and competitor positioning.
• Help refine personas and map buyer journeys based on real conversations.
• Feed learnings back into product positioning and sales strategy.
• Partner closely with Product to influence roadmap priorities, user research, feature adoption, and release processes.
• Growth & Product-Market Fit
• Analyze product-market fit signals and identify opportunities to improve adoption, retention, and market penetration.
• Partner with stakeholders to evolve packaging and messaging for growth.
• Keep an eye on churn drivers and leverage insights to fuel strategic decisions.
• Have 5–9 years of experience in product marketing, content marketing, or sales enablement (ideally in a B2B SaaS/tech company).
• Strong knowledge of go-to-market strategy, positioning, and sales enablement best practices.
• Can translate technical features into customer-facing stories with business value.
• A strategic thinker with a hands-on mindset and a strong business sense.
• Excellent written and verbal communication skills in English (French is a plus).