Search Engine Marketing Specialist

About OMG Marketing

We’re the leaders in Med Spa & Mobile IV Therapy marketing. We don’t just run ads—we build client growth engines. Beyond PPC/SEO, we offer medical direction, good faith exams, dispatch, and hiring support for our clients.

The Role

Own high-intent lead gen across Google Ads (and Microsoft Ads where useful). You’ll audit, build, and scale campaigns that turn searches into booked appointments. You’ll collaborate with our SEO, creative, and operations teams—but you won’t need someone hovering over you.

What You’ll Do

• Build/optimize search, PMax, and local campaigns with airtight structure, negatives, and geo/device strategy

• Write and test ad copy & extensions; align ads → landing pages → tracking

• Manage budgets, pacing, and bid strategies (tCPA/tROAS/manual when needed)

• Implement GA4 + GTM + call tracking + offline conversions (booked appt)

• Report with insights, not fluff: CPL, CVR, ROAS, Lost IS, booked-call rate

• Partner with CRO to improve Unbounce/Instapage funnels

What You’ve Done

• 2–5+ years in SEM for local lead gen (healthcare/aesthetics a big plus)

• Proven CPL/ROAS wins; show us before/after data

• Fluent in Google Ads, GA4, GTM, Looker Studio, CallRail/WhatConverts

• Comfortable working independently, hitting deadlines, and communicating clearly

How We Work

• ⓘ View potential timezone restrictions

  Remote, async-friendly, US time zones preferred (AZ/Phoenix is a plus)

• Possible going into office

• No micromanagement; clear goals, fast feedback, real ownership

Contract & Compensation

• 1099 contractor; competitive hourly or retainer based on experience
• possible w2 structure
• Option to expand scope if you’re crushing KPIs