Cry Out Con is seeking a Freelance Marketing Manager to develop innovative promotional marketing ideas and lead execution of those ideas to drive ticket sales and manage sponsorship integration for Cry Out Con 2025 (May 1-May 3) in Houston, TX,

Term:

March 10 - May 10, 2025 [2-month project, 10-12 weekly hours]

Key Responsibilities:

Marketing Communications:

Orchestrate marketing tactic development & execution (social media, email, website, press releases, etc.) to reach the target audience effectively.
Execute against existing marketing plan + add new tactics to reach ticket sales goal.

Content Creation and Distribution:

Manage graphic designer to create and produce engaging promotional materials like website content, social media posts, graphics, email blasts, event flyers, and media alerts.
Update the Conference website with new information about performers, schedule, ticketing, and venue details for 2025 and 2026.
Liaise between PR Agency and COC team to ensure press needs are met for day of event.
Support development and execution of social media campaigns to build excitement and drive ticket sales.

Sponsorship Management:

Pre-Event, ensure sponsorship deal points are identified and shared with production and programming.
On-Site, ensure sponsorship activation is executed with excellence, e.g. on-site marketing elements like signage, banners, and promotional booths.

Ticketing and Registration:

Ongoing assessment of ticket trends to optimize media planning and marketing execution.
Serve as a point of contact with ticketing website to manage early bird pricing, group discounts, and VIP packages for 2026 ticket sales.

Post-Event Analysis and Reporting:

Prepare post-event reports with insights and recommendations for future festival marketing strategies.

Required Skills:

Minimum of six (6) years in a marketing communications or advertising function.
Project management abilities to manage multiple tasks and deadlines
Strong understanding of traditional and digital marketing principles and platforms (social media, email marketing, website marketing)
Excellent communication and interpersonal skills to collaborate with diverse team members
Creative writing and design skills to develop engaging content
Ability to work under pressure and adapt to changing circumstances during the Festival

Compensation: $45/hour, freelance, Houston, TX base preferred. Must be able to dedicate 10-12 weekly hours to this project.

Location: Remote/Houston, TX-base preferred