Email Marketing Manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Email Marketing Manager

Location: Toronto, Canada

About the role:

You'll be the strategic leader behind integrated email marketing programs that drive customer acquisition, engagement, and retention at scale. Working at the intersection of data strategy, creative direction, and business growth, you'll translate customer insights into sophisticated campaigns that deliver personalized experiences across the customer lifecycle. We're looking for someone who can balance strategic oversight with hands-on execution, building programs that scale efficiently while maintaining quality and relevance. Success means leading email initiatives that consistently exceed engagement and revenue targets while developing team expertise.

What you will be doing:

• Lead strategic planning for email marketing programs that support customer acquisition, retention, and revenue growth objectives
• Build and optimize comprehensive customer lifecycle campaigns including acquisition, onboarding, engagement, and win-back programs
• Guide campaign performance analysis across metrics including engagement rates, conversion attribution, customer lifetime value, and revenue impact
• Develop and mentor team members, fostering expertise in email strategy, automation, and optimization best practices
• Collaborate with creative, data, and product teams to ensure email programs integrate seamlessly with broader marketing initiatives
• Transform customer data and behavioral insights into sophisticated segmentation and personalization strategies
• Shape testing frameworks for continuous optimization of subject lines, content formats, send strategies, and customer journeys
• Partner with client stakeholders to align email strategy with business priorities and communicate program performance
• Stay ahead of email marketing innovations, platform capabilities, and industry regulations to maintain competitive advantage
• Deliver programs that achieve ambitious targets for subscriber growth, engagement improvement, and revenue attribution

What you need to be great in this role:

• A portfolio demonstrating strategic email marketing leadership, with proven ability to scale programs and drive business results
• Advanced proficiency in enterprise email platforms such as Salesforce Marketing Cloud, Adobe Campaign, or Eloqua
• Experience leading marketing automation strategy including complex customer journey design and optimization
• Deep understanding of email deliverability, compliance frameworks, and data privacy regulations across markets
• Proven ability to analyze campaign performance and translate insights into strategic recommendations
• Strong leadership skills for developing team capabilities, managing stakeholder relationships, and influencing cross-functional partners
• Experience with advanced segmentation, predictive analytics, and customer lifetime value modeling
• Strategic mindset for connecting email initiatives to broader business objectives and revenue outcomes
• Advanced proficiency with Gen AI tools (ChatGPT, Claude, Jasper) to enhance content strategy, campaign ideation, and performance analysis
• Agentic leadership: systematic approach to complex strategic challenges, breaking down customer lifecycle optimization into actionable initiatives
• Experience integrating AI workflows to improve campaign personalization, content production, and audience targeting
• Understanding of AI capabilities and limitations in email marketing, with established quality standards for AI-assisted work
• Ability to guide teams in responsible AI adoption and establish best practices for AI-enhanced email programs
• Strategic application of AI for predictive modeling, content optimization, and customer behavior analysis
• Experience with financial services, fintech, or regulated industries including compliance and risk management considerations
• Knowledge of customer data platforms (CDPs), CRM integrations, and marketing technology stack optimization
• Experience with cross-channel marketing orchestration including social, SMS, push notifications, and web personalization
• Understanding of email design systems, accessibility standards, and technical implementation
• Background in team management, budget planning, and vendor relationship management
• At the time of this posting, the base salary for this position may range from $80,750.00 to $90,250.00 CAD. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

Req ID: 17012#LI-midsenior

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.