We are looking for an experienced Digital Marketing Analyst to join our team. The successful candidate will be responsible for working with a portfolio of clients to assist in:
- producing meaningful marketing KPI dashboards, and delivering weekly/monthly, cross-channel performance reports with actionable insight.
- defining and implementing measurement strategies that align with client marketing and business objectives;
The successful candidate will not necessarily come from a pure web analytics background, but an excellent, in-depth level of knowledge in digital advertising, along with experience in analytical management of digital advertising campaigns is essential.
Experience
At least 3 years of experience in a digital marketing agency or on a client side in analytics positions.
Skills and Qualities
- Experience as a Web/Marketing Analyst.
- Solid understanding of digital advertising.
- Experience with statistics collection and data processing systems (GA4, Appsflyer, Adjust, GA4, BQ), understanding of the integration of these systems with both apps/websites and advertising systems.
- Experience with data visualisation, preferably Looker Studio
- The ability to analyze and process data: find causes, highlight factors, understand dependencies, build and test hypotheses, and argue conclusions.
- Analytical mindset, consistency, logic, and reporting skills.
- Flexibility in communication, the ability to listen to other people, perceive their opinion, work in a team, and respect the requirements of the client.
- High level of independence, attention to numbers, attention to details, and initiative.
Responsibilities
- Creating automated reports using various sources of data. Developing proposals for improving automated systems for collecting and visualizing data.
- Developing custom marketing dashboard concepts for client reporting.
- Developing technical specifications for the implementation of analytics systems on websites and apps, and testing the results of implementation. Implementation on ad and analytics platform side.
- Performing monitoring, auditing, and analyzing ad campaign results to evaluate efficiency and effectiveness.
- Reporting to the client on a weekly/monthly basis, summing up the results of campaigns, and making recommendations for the subsequent advertising campaigns.
- Performing ad-hoc reports at the request of traffic managers/clients.
Working hours
The core position hours are Monday through Friday 10AM until 19PM (CET) in order to accommodate our client’s schedules.
Compensation
Negotiable, based on experience and performance.