Performance Design Lead

About Ogooga

Hi there! Ogooga is a fast-growing digital publishing and affiliate marketing company operating in the online casino and sports betting industry. We build and scale performance-driven digital brands across multiple markets, combining content, SEO, UX, paid media, and creative production to drive customer acquisition for leading gaming operators.

Our business moves fast, operates at scale, and depends heavily on continuous experimentation, high-performance creative execution, and rapid adaptation across channels and markets.

Purpose of the Job

The AI Performance Design Lead is a hands-on performance lead responsible for helping scale how creative is produced, tested, and improved across Ogooga. The focus of the role is performance-driven visual execution, rapid creative testing, and helping translate strong design workflows into scalable production systems. Working closely with Prompt Engineering, System Lab, PPC, and UI/UX, the role helps shape the workflows, operational structure, and experimentation environment that allow performance creative to scale without losing speed, quality, or consistency.

The ideal candidate understands what makes creative perform, can move quickly inside high-volume campaign environments, and knows how to use AI tools practically to improve delivery speed and operational efficiency without compromising quality.

Example: Operationalizing structured template systems and combining them with AI-assisted production tools to systematically run rapid, high-volume creative variations while maintaining strict visual quality standards across multiple markets.

Tasks & Responsibilities

• Lead and support the Performance Design team inside fast-moving experimentation and delivery environments.
• Help build a culture of testing, iteration, operational discipline, and scalable creative execution across the function.
• Work closely with UI/UX to operationalize structured template systems into scalable production and testing environments.
• Create and improve workflows that support fast experimentation, efficient delivery, and scalable creative production across brands and campaigns.
• Work closely with PPC/Performance teams to prioritize creative experiments based on live campaign signals and business needs.
• Lead creative experimentation by structuring how creative variations are produced, tested, iterated, and operationalized.
• Work alongside Prompt Engineering, System Lab, and technical teams to help shape AI-assisted production workflows using real design and production experience.
• Continuously evaluate AI design tools and workflows, identifying where they improve speed, scalability, consistency, or operational efficiency.
• Review and validate AI-generated outputs and workflows to ensure visual quality and production usability.
• Define and maintain strong visual quality standards across performance creative outputs while balancing speed and scalability.
• Evaluate and improve production workflows continuously to reduce bottlenecks, repetitive execution, and delivery friction.
• Build learning-loop processes that turn campaign outcomes, creative experiments, and testing results into reusable creative intelligence.
• Prioritize effectively inside fast-moving, high-volume production environments with multiple stakeholders and competing deadlines.

Technical Skills & Experience

• 7+ years of experience in performance design, digital creative, or fast-paced marketing environments.
• Strong hands-on design skills across banners, landing pages, and paid media creatives.
• Strong visual judgment across performance-driven creative and conversion-focused environments.
• Experience working inside fast testing and experimentation environments.
• Comfortable working closely with PPC teams and understanding campaign performance signals such as CTR and conversion behavior.
• Ability to identify and solve visual performance issues through design iteration.
• Hands-on experience with tools such as Figma, Photoshop, Canva, Elementor.
• Strong understanding of production workflows, scalability, and operational efficiency.
• Ability to maintain quality standards while working at speed and scale.
• Structured and solution-oriented mindset with strong operational discipline.
• Strong collaboration and communication skills across PPC, UI/UX, Creative, and technical teams.
• Familiarity with LP conversion structures, paid social ecosystems, and experimentation environments.
• Experience working inside affiliate marketing, iGaming, sports betting, or other performance-driven industries.
• Familiarity with UX behavioral tools such as Microsoft Clarity, Hotjar, or equivalent.
• Experience working with high-volume creative production environments.
• Experience helping teams adopt new tools and workflows operationally.

AI Skills & Expectations

• Hands-on experience with AI design tools like Midjourney, Firefly, Runway or similar.
• Basic understanding of prompt structure and AI workflow logic.
• Experience collaborating with AI teams on workflow automation and creative production systems.
• Clear understanding of scalable creative workflows and AI-assisted production systems.
• Collaborate closely with Prompt Engineering and System Lab to inject creative logic and visual quality standards into automated systems, leaving infrastructure and implementation to the technical teams.
• Proactively identify and test where emerging AI design platforms can maximize delivery speed, consistency, or operational efficiency.

Leadership and Values

• Own Your Game: You take full responsibility for creative delivery, team leadership, and operational discipline within fast-moving experimentation environments.
• Player Perfect: You optimize visual performance and structure variations with the end-user conversion behavior in mind.
• Be the Game Changer: You challenge slow production cycles by pioneering faster experimentation, smarter systems, and automated workflows.
• Winning Together: You bridge the gap between pure creative design and advanced technological execution.
• Thrill of the Journey: You embrace continuous experimentation, rapid adaptation, and the process of turning failures or surprises into systematic knowledge.

Success Criteria

• Modern AI design tools and workflows are successfully evaluated, validated, and integrated into daily performance design production.
• Creative production effectively handles high-volume campaigns across multiple markets without losing speed, output volume, or visual consistency.
• Template structures and scalable workflows are operationalized with UI/UX, visibly reducing delivery friction and bottlenecks.
• A reliable, structured culture of experimentation, operational discipline, and testing loops is embedded across the performance design function.
• Cross-functional collaboration with PPC, Prompt Engineering, and technical squads results in a continuous flow of high-performing visual assets.

What we bring to the table

• Hybrid work schedule, only 2 days from the office - Bucharest Office;

• Medical coverage by Sanador to to ensure your well-being;

• Paid confidential counseling sessions;

• Budget to spend on Benefit by Edenred Platform;

• Reimbursement for prescription glasses;

• A fun, flexible, relaxed and inclusive work environment;

• A fast-growing company environment, giving you room for personal growth and the chance to work on new, challenging projects;

• Team outings and fun company gatherings.

📥 Apply now and let’s shape the future of performance creative together!