Marketing Director

About Outside GC

Outside GC (OGC) is the leading provider of on-demand, senior in-house legal counsel for growing businesses. We offer practical, business-oriented legal solutions on a flexible, cost-effective basis—helping companies navigate their legal needs without the overhead of a full-time, in-house legal team. As we continue to grow, we are seeking a strategic and results-driven Marketing Director to lead and execute our marketing function. This is a fully remote position.

About the Role

As the Marketing Director, you will own the entire marketing function—building and executing strategies that elevate OGC's brand, drive revenue growth, and enhance client retention. You will work closely with the executive team and attorneys, ensuring our marketing efforts align with business goals. This role requires a hands-on leader who is both strategic and tactical, capable of rolling up their sleeves to execute campaigns while also guiding high-level initiatives.

Key Responsibilities

Brand Awareness & Market Positioning

• Develop and execute a comprehensive brand marketing strategy to enhance OGC's visibility and credibility in the legal and business community.
• Drive thought leadership initiatives, including content marketing, speaking engagements, and PR.
• Ensure brand consistency across all marketing channels and materials.
• Define and maintain OGC's value proposition, messaging, positioning, and tone to ensure a cohesive brand voice across all touchpoints, reinforcing credibility and engagement with the legal and business community.

Revenue Growth & Client Acquisition (B2B Growth Marketing)

• Build and implement lead generation campaigns that attract and convert new clients.
• Optimize digital marketing efforts, including SEO, paid media, email campaigns, and website strategy.
• Leverage data and analytics to track performance, optimize campaigns, and drive ROI.

Client Retention & Engagement

• Develop marketing strategies that nurture and retain existing clients.
• Support account-based marketing (ABM) initiatives to deepen relationships with key clients.
• Implement client education, referral, and loyalty programs.

Reporting & Analytics

• Establish and track key marketing KPIs, providing insights to measure the effectiveness of brand awareness, lead generation, and client retention efforts.
• Develop and present regular performance reports to senior leadership, using data to inform strategic decisions and optimize marketing initiatives.
• Utilize marketing analytics tools (Google Analytics, CRM, marketing automation platforms) to monitor campaign performance and customer engagement.

Communication & Team Management

• Lead, mentor, and develop a high-performing marketing team, fostering collaboration and professional growth.
• Clearly communicate marketing strategies, goals, and performance insights to stakeholders across the organization.
• Ensure alignment between marketing, sales, and other departments to drive business objectives and enhance client engagement.

Cross-Functional Collaboration

• Work closely with sales, product, and client service teams to align marketing efforts with business goals.
• Collaborate with internal and external partners (agencies, PR firms, designers) to execute integrated marketing campaigns.
• Support internal communications initiatives, ensuring brand messaging is effectively conveyed across all organizational levels.

Who You Are

• Strategic & Execution-Oriented: You can develop high-level strategy but also execute and implement efficiently.
• Analytical & Data-Driven: You leverage data and insights to drive marketing decisions.
• Excellent Communicator: You have a strong executive presence and can present effectively to leadership and attorneys.
• Organized & Detail-Oriented: You can manage multiple initiatives, vendors, and stakeholders while keeping everything on track.
• Experienced Marketing Leader: You bring deep expertise in B2B marketing, particularly in professional services or legal markets.

Required Qualifications

• 7+ years of marketing experience, with a strong background in B2B growth marketing.
• Proven track record in brand building, demand generation, and client retention strategies.
• Experience managing external vendors, contractors, and internal marketing teams.
• Strong project management skills and ability to execute with excellence.
• Proficiency in marketing analytics, CRM systems, and digital marketing tools.

Why Join Us?

At Outside GC, you'll have the opportunity to lead and shape a critical function in a growing and respected company. You'll work with top-tier professionals in an environment that values collaboration, innovation, and high-quality execution. If you're a strategic marketer who thrives in a fast-paced, high-impact role, we'd love to hear from you.

_OGC anticipates the base salary to range from $120,000 to $140,000 and will depend on current market data and the candidate's qualifications for the role, including education and experience. The compensation described above is subject to change and could be higher or lower than the range described based on several factors.

_At OGC, we believe a focus on diversity, equity, and inclusion is integral to hiring exceptional people and creating enduring businesses. To inspire growth at our firm and throughout our portfolio, we strive to create an organization where every individual is celebrated, heard, valued, and empowered to reach their full potential. We will continuously look for ways to improve and evolve in our ever-changing world and we are committed to ensuring OGC is one of the best places to work for all by creating diverse teams, strengthening our culture of inclusion, and giving everyone an equitable opportunity to succeed.

OGC is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.