Email Marketing Lead at Disruptive Prop Trading Firm

Remote-first | 💼 Full-time contractor | 💰 €2,000–€2,500/month

About OFP
OFP Funding is on a mission to make trading more accessible to everyone. We've redefined the prop trading space with our instant funding model — no delays, no roadblocks. With 7M revenue and triple-digit growth, we're building a bold, data-powered business. In 2025, we’re launching FintekMarkets, our own brokerage, opening a new frontier in global finance.

We’re not just scaling a product. We’re scaling a movement — and marketing is at its core. That’s where you come in.

Why This Role Matters
This role is critical to drive acquisition, engagement, and retention in a product where user activation and lifetime value make or break the business. You’ll be the owner of our email and messaging engine — not just a campaign executor. You'll shape automations, build data connections, test growth hypotheses, and directly influence revenue KPIs.

What You’ll Own
- You’ll lead the lifecycle marketing function across Klaviyo, Spoki (WhatsApp/SMS), and a custom-built eCommerce stack.
- Map user journeys and architect automations based on events, behaviors, and API triggers
- Own all Klaviyo flows: onboarding, post-purchase, cross-sell, reactivation
- Integrate and operate Spoki automations for transactional and retention messaging
- Manage product data dynamically in email content using custom payloads and event logic
- Design, track, and report on KPIs: open/click/conversion/LTV metrics
- Analyze performance and launch rapid A/B tests to optimize deliverability and conversion
- Collaborate with Tech to set up webhook logic and data flows (no Shopify, no CRM)
- Partner with content/design, but drive strategy and execution end-to-end

What You Bring
- 5+ years experience in email marketing with deep Klaviyo expertise
- Proven use of Spoki or equivalent platforms for WhatsApp/SMS automation
- Strong technical knowledge of API, webhooks, and custom event structures
- Analytical mindset with experience in performance reporting, pivot tables, dashboards
- Experience working in non-standard tech stacks or custom-built platforms
- Excellent written/spoken English
- Self-starter mentality: you bring clarity to chaos, take ownership, and move fast

Bonus Points
- Worked in fintech, crypto, trading, gaming or other compliance-heavy industries
- Familiarity with SQL or BI tools
- Experience scaling messaging in high-volume B2C environments

Growth & Success
You’ll work directly with the founders and CMO, shaping how messaging powers business growth. Success looks like:
✔️ Active flows driving revenue across lifecycle stages
✔️ Increased LTV from personalized touchpoints
✔️ Messaging stack that scales with product complexity
✔️ You becoming the go-to person for lifecycle and automation strategy

Culture & Values
We move fast but stay kind. We challenge assumptions, not people. We care deeply about ownership, velocity, data, and craft. You’ll have room to experiment, learn, and lead.

What We Offer
- Remote-first culture with flexible working hours
- A chance to build a system, not just use one
- Monthly compensation: €2,000–€2,500 (contractor)