Marketing Specialist Ecosystem - Remote within the United States

OEC provides software solutions to those who work in the automotive parts and repair industry. Our solutions make it easier for automotive industry professionals to buy and sell parts, conduct repair research & planning, optimize estimates, improve the parts supply chain, and more. OEC partners with many of the world’s largest manufacturers, dealers and suppliers, shops and repairers, and service providers, giving our customers access to a comprehensive network and a streamlined workflow.

Job Summary

Drives keys marketing programs and campaigns that communicate the value of digital platforms for ordering, drive buy-side registrations to eCommerce platforms, increase utilization and transaction volume, and promote supplier programs to buyers across our vast network. Collaborates closely with cross-functional teams, including product, customer success, and other marketing sub-functions to align ecosystem marketing initiatives with business objectives. Drives engagement, increases transactions, and supports the growth of OEC’s supplier and buyer ecosystem on its core platforms.

Key Responsibilities

• Plans, develops, and executes multi-channel marketing campaigns to drive buyer registrations onto core ecommerce platforms.
• Develops content and messaging that clearly articulates the value proposition of our eCommerce platforms for buyers.
• Develops nurtures and tech-touch workflows that encourage buyer adoption, engagement, and increased transaction volume across our eCommerce platforms.
• Monitors and analyzes key metrics such as buyer registrations, transaction growth, user engagement, and platform adoption. Uses data-driven insights to refine and optimize ongoing marketing efforts for better results.
• Collaborate cross-functionally with teams including Product Management, Sales, Customer Success, and Marketing to understand buying behavior and develop marketing and enablement materials like case studies that communicate the value of the platform to prospective buyers.
• Stays informed of industry trends, market developments, and competitive landscape in the automotive eCommerce space.

Education

A bachelor’s degree from an accredited college or university is required, with a focus in Marketing or related discipline. In the absence of a degree, equivalent work experience directly related to the key responsibilities of the role will be considered as a substitute for the degree.

Experience

At least 3 years of marketing experience is required, with a proven background in successfully executing marketing campaigns across multiple channels (email, in-application, digital, content, social media, etc.) and experience with marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics).

Must also be able to demonstrate the following skills and abilities:

• Ability to operate effectively in a fast-paced, cross-functional team environment with a focus on achieving high-quality results.
• Strong analytical skills, with the ability to track, measure, and report on the effectiveness of marketing programs.
• Excellent written and verbal communication skills, with the ability to tailor messaging for different audiences.
• Can effectively organize and manage day-to-day work and priorities, and use time, energy and resources to meet goals, deadlines, and deliverables.
• Able to communicate in a respectful, positive and constructive manner, even during times of challenge and frustration.
• Flexible and adaptable approach to work and can easily adjust to shifts in priorities as the needs of the business change.
• Able to effectively work and thrive in a remote/hybrid work environment that has limited opportunities for in-person interactions.

Special Position Requirements

• Some work-related travel may be expected. Will not exceed 10% of work time.
• Able to adjust and flex work hours as needed, to accommodate working across time zones.

OEConnection is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite applicants and employees to voluntarily self-identify their gender, race and ethnicity. Submission of this information is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provision of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. When reported, data will not identify any specific individual. This information will be maintained separately from your application for employment. If you do not wish to self-identify at this time, you may do so in the future by submitting this form. Failure to provide the following information will not subject you to any adverse action or treatment. OEConnection is an Equal Opportunity/ Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.

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