G9/15 IG M - Marketing Manager (PLG)

Real opportunities. Real impact. Your career, redefined.

(NOTE: A human reviews every application at Oceans, so please apply for only one position and only once a year—if you're a better fit for another role, we'll route your application accordingly and if we're not quite ready for you, we'll reach back out later).

At Oceans, we believe that talent knows no boundaries. That's why we connect the best and brightest professionals with career-defining opportunities that challenge, inspire, and accelerate their career growth. Our community, whom we call Divers, don't just work—they dive deep, solve complex challenges, and make a real impact with global industry leaders. And in doing so, they don't just support bold ideas—they expand their skills, broaden their expertise, and grow their careers.

We're hiring a Product-led-Growth (PLG) Marketing Manager to partner with a fast-growing global intelligence company. With strong product-market fit, profitability, and a rapidly scaling platform, this role is central to driving customer conversion, retention, and upsell opportunities through in-product engagement and optimization.

In this role, you'll monitor user behavior, create targeted messaging, optimize freemium conversion funnels, and collaborate with product and customer success teams to improve adoption and retention. If you're a data-driven marketer with experience in SaaS and PLG strategies—and you thrive in cross-functional, growth-focused environments—this opportunity is designed for you.

Accountability

As a PLG Marketing Manager, your success will be defined by your ability to optimize product-led growth initiatives, reduce churn, and increase lifetime value through data-driven experimentation. You'll combine insights from user behavior with targeted messaging and funnel optimization to ensure seamless transitions from freemium to paid and maximize engagement.

Here's how you'll make an impact:

Product Experience Optimization

• Monitor user behavior to identify upsell opportunities
• Develop in-product prompts and messaging that encourage subscription upgrades and additional purchases
• Create onboarding and adoption strategies to drive deeper product usage

Churn Reduction & Retention

• Build targeted messaging for users at risk of cancellation
• Develop automated campaigns that highlight value and incentivize retention
• Design in-product engagement flows to encourage long-term adoption

Website & Conversion Optimization

• Partner with marketing to refine freemium website pages, landing pages, and CTAs
• Optimize sign-up flows to improve conversion from leads to paid users
• Conduct A/B testing across web and in-product experiences

Analytics & Performance Tracking

• Use product analytics and heatmap tools to identify usage trends
• Track KPIs across conversion, churn, and engagement
• Continuously optimize campaigns using data-driven insights

Cross-Functional Collaboration

• Work closely with product, marketing, and customer success to align on retention and growth goals
• Act as the voice of the customer within retention and engagement initiatives
• Leverage PLG platforms to manage churn, upsell, and retention campaigns.

Colleagues

You'll collaborate closely with the client's Chief Marketing Officer and the Chief Product and Technology Officer.

At Oceans, you'll also receive guidance and support from our Operations Manager, who will help you succeed in the role and ensure that you're continuously growing and developing in your career.

Skills & Qualifications

At Oceans, we believe in T-shaped individuals—those who bring deep expertise in one area, paired with broad curiosity and interests. As a PLG Marketing Manager, your vertical focus will be product-led growth optimization, while your horizontal strengths should include website CRO, messaging, and analytics.

To excel in this role, you should have:

• Experience: 3-5 years in growth, product, or retention marketing, ideally in SaaS
• PLG Knowledge: Proven experience using product data to identify upsell, cross-sell, and engagement opportunities
• Conversion Optimization: Familiarity with CRO best practices, landing page optimization, and funnel management
• Tools: Proficiency with platforms like GainSight, Pendo, Candu, or UserPilot, and product analytics tools
• A/B Testing: Hands-on experience running experiments to improve conversion and retention
• Communication: Excellent skills in crafting persuasive, customer-centric messaging
• Collaboration: Ability to work across Product, Customer Success, and Marketing teams.

Bonus skills:

• Familiarity with heatmap and behavior analytics tools
• Experience in freemium or subscription-based SaaS environments
• Background in retention or churn management strategies
• Exposure to customer advocacy or engagement programs

Diversity of experience is core to Oceans. You are expected to work inclusively with individuals from a variety of backgrounds, ensuring that both personal and collective dignity are supported.

During the interview process, you'll have the opportunity to showcase your skills in the following areas:

• Product-Led Growth: How have you used product data to drive retention and upsell opportunities?
• Conversion Optimization: What methods have you used to increase freemium-to-paid conversion rates?
• Churn Reduction: How do you approach building targeted messaging for at-risk customers?
• Testing & Insights: What A/B testing frameworks have you applied to improve campaigns?
• Collaboration: How do you partner with Product, Customer Success, and Marketing to align goals?

Role Specifications

About Oceans

At Oceans, we build remote teams that connect the world's top 1% of talent with visionary leaders. With us, you're not just doing a job—you're redefining your career with opportunities designed to unlock your potential. We welcome the chance to discuss the complementary parts of our business during your interview process and encourage questions about where we are and where we are going.