Marketing Manager

Description

Marketing Manager

The Marketing Manager will be responsible for developing and executing a comprehensive marketing strategy that supports ObjectiveHealth’s business goals and growth initiatives. Reporting to the Chief Commercial Officer, this role will lead the planning, creation, and implementation of multi-channel marketing campaigns that build brand awareness, support business development, and drive engagement across key stakeholders including providers, patients, sponsors, and partners.

The ideal candidate is a strategic thinker with hands-on execution ability, experienced in healthcare or clinical research marketing, and comfortable working in a fast-paced, collaborative environment.

Key Responsibilities

• Develop and execute comprehensive marketing plans aligned with ObjectiveHealth’s business strategy, growth targets, and commercial priorities.
• Translate corporate objectives into actionable marketing initiatives with measurable outcomes.
• Conduct and oversee market research to identify trends, competitor activity, and opportunities for differentiation.
• Provide data-driven insights to guide commercial strategy and positioning.
• Lead content creation for digital, print, and presentation materials, ensuring alignment with brand standards and strategic goals.
• Oversee messaging consistency across campaigns, proposals, social media, and website content.
• Manage digital strategy including website optimization, SEO/SEM, email campaigns, and social media presence.
• Leverage analytics to track, measure, and optimize performance of digital campaigns.
• Lead cross-functional marketing projects from concept through execution and measurement.
• Manage budgets, timelines, and resources to deliver campaigns on schedule and within budget.
• Partner with Commercial, Operations, Clinical, and HR teams to support business development, patient recruitment, and employee branding initiatives.
• Act as a strategic advisor to internal stakeholders on marketing best practices.
• Apply understanding of clinical trials, healthcare industry dynamics, and medical terminology in communications and campaigns.
• Ensure marketing practices comply with regulatory, ethical, and privacy standards (HIPAA, FDA, GCP, etc.).
• Stay ahead of evolving marketing tools, healthcare technologies, and communication channels.
• Proactively adjust strategies to meet emerging business needs and opportunities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree preferred.
• 5 years of progressive marketing experience.
• Strong knowledge of healthcare, life sciences, or clinical research industries preferred.
• Proven ability to create and execute integrated marketing strategies that drive measurable results.
• Expertise in market research, content development, and digital marketing.
• Demonstrated project management skills with high attention to detail.
• Collaborative leadership style with ability to influence across teams and departments.
• Familiarity with medical terminology and clinical trial processes strongly desired.
• Understanding of regulatory and ethical considerations in healthcare marketing.
• Excellent written, verbal, and presentation skills.

What We Offer

Competitive compensation, 401(k) with Company match, a clear career pathway for advancement within the Company, Short- and Long-Term Disability, Health Savings and Flexible Spending Accounts, Health, Dental and Vision insurance Plans, Generous PTO, Adoption Assistance, Paid Holidays, and a wide selection of other voluntary benefits

Requirements

This job requires legal authorization to work in the US. We are not currently accepting work visas. ObjectiveHealth is an EEO Employer and an E-Verify participant