SEO/Content Marketing & AI Optimization Specialist

POSITION SUMMARY

Nurp is seeking a performance-driven SEO/Content Marketing & AI Optimization Specialist to supercharge our organic discoverability across both traditional search engines and emerging AI-powered platforms like ChatGPT, Gemini, Claude, and others.

This role combines strategic content marketing with innovative AI SEO to ensure Nurp achieves high rankings on search engines and in generative AI results. You will be responsible for leading initiatives to attract, engage, and convert high intent audiences using intelligent content and advanced optimization strategies.

ABOUT OUR COMPANY

Nurp builds smart trading algorithms that help people trade more effectively across multiple markets, including currencies, gold, and more. We’re reshaping the way people invest by using powerful, data-driven technology instead of outdated methods. At Nurp, we’re focused on growth, both in the markets we serve and in the people we hire. This is a place for driven, results-oriented individuals who want to take ownership, learn quickly, and make an impact. You’ll work alongside a talented team, contribute to meaningful projects, and help shape the future of algorithmic trading. We move fast and wear many hats, creating constant opportunities for personal and professional growth.

PERFORMANCE OBJECTIVES

• Conduct comprehensive keyword research, content audits, and competitor analysis to identify growth opportunities.
• Improve domain authority and search visibility through robust on-page and off-page SEO strategies.
• Plan and produce SEO-rich content, including blogs, whitepapers, landing pages, and case studies, to attract and convert high-intent traffic.
• Collaborate with writers, designers, and subject matter experts to ensure content quality and messaging consistency.
• Structure content for visibility across AI search platforms and voice assistants like ChatGPT, Grok, Gemini, and Claude.
• Apply NLP techniques and AI-specific prompt structuring to enhance content discoverability in generative AI tools.
• Optimize full-funnel content to convert SEO and AI-driven traffic into qualified inbound leads.
• Ensure alignment between organic strategy, paid performance campaigns, and lead nurturing flows.
• Track key performance metrics such as organic traffic, SERP rankings, bounce rates, backlinks, and AI visibility.
• Utilize analytics tools such as Google Analytics, SEMrush, Ahrefs, and AI dashboards to inform and guide continuous improvements.
• Collaborate with marketing, design, and product teams to integrate SEO and content strategies into broader business goals.
• Provide insights from search and AI trends to inform campaign planning and support brand positioning efforts.
• Collaborate with the compliance team to ensure regulatory compliance.
• Perform other related duties as necessary or assigned.

KEY COMPETENCIES

• Strong foundation in technical SEO, link building, and content optimization.
• Ability to write and commission content that ranks and converts.
• Understanding AI models and structuring content for improved prompt visibility and AI search.
• Comfort working with data, making sense of performance reports, and acting on insights.
• Eagerness to learn, experiment, and adapt to fast-evolving AI and search trends.
• Ability to translate SEO strategy for non-technical teams and align cross-functionally.
• Proactive and driven individual who continually strives to improve results.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Computer Science, or related field. (Preferred)
• 5+ years of hands-on SEO and content marketing experience, preferably in fintech, SaaS, or tech.
• 2+ years of experience optimizing content for AI platforms, including NLP and AI prompt structuring. (required)
• Familiarity with tools like Google Search Console, Screaming Frog, Ahrefs, SEMrush, Surfer SEO, and generative AI tools. (required)
• Relevant certifications such as HubSpot Content Marketing, Google SEO/Analytics, or NLP/AI SEO are a plus.

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Nurp recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.