Marketing Specialist

Marketing Specialist

Location: California/Remote work

We are seeking a highly motivated and experienced Marketing Specialist/Manager to drive our marketing efforts across the US. The ideal candidate will have a deep understanding of the consumer electronics and IT industry, with a proven track record in developing and executing successful marketing strategies. This role requires a creative thinker with excellent communication skills and the ability to work in a fast-paced, multicultural environment.

Key Responsibilities:

-Collaborate closely with the headquarters Marketing team to localize and adapt global brand strategies and campaigns for the US market.

-Act as the key liaison between the US market and the headquarters Marketing team, ensuring effective communication and alignment on brand initiatives.

-Gather and analyze local market insights, customer feedback, and team needs, and provide timely and actionable feedback.

-Manage the localization of marketing materials, including digital content, product launches, and promotional campaigns.

-Plan and execute regional marketing activities, such as events, partnerships, and influencer collaborations, to enhance brand visibility and engagement.

-Monitor and report on the performance of localized campaigns, providing insights and recommendations for optimization.

-Ensure all localized marketing efforts are consistent with the global brand voice and messaging.

-Develop and implement localized marketing strategies to promote our products across the US, ensuring alignment with global brand guidelines.

Requirements:

-Bachelor’s degree in Marketing, Business, or a related field.

-Minimum of 3 years of experience in marketing, preferably within the NAS (Storage industry), Consumer Electronics or Computer IOT industry.

-Proven experience in US markets, with a strong understanding of regional consumer behavior and market dynamics.

-Strong project management skills, with the ability to manage multiple projects simultaneously.

-Proficiency in digital marketing tools and platforms, including social media, SEO, and analytics.

-Creative thinker with a data-driven approach to decision-making.

-Ability to work independently and as part of a team in a hybrid work environment.

Preferred Qualifications:

-Experience with B2B and B2C marketing strategies.

-Familiarity with CRM and marketing automation tools.