Strategic Marketing Manager

JOB TITLE: Strategic Marketing Manager

ROLE TYPE: Fixed term contract - 1 year maternity cover from July 2025

DEPARTMENT: Communications

TEAM: Marketing and Planning - Strategic Marketing

DEADLINE: 30 April 2025

LOCATION: Flexible - London based hybrid or home-based in the UK.

(At least one day a week in the London office or full home working option)

Salary: £41,503 - £46,114 (+ Inner London Weighting of £3366 or Home Working Allowance of £500)

Annual Leave allowance: 29 days p/a

Intro To The NSPCC

Every childhood is worth fighting for. This is our belief. It drives us. And it inspires our Communications team to find ever-more creative ways to promote our work and share how people can get involved in making a difference to children's lives. Could you join us as a Strategic Marketing Manager and create work that means the world?

Intro To The Role And The Team

The NSPCC Strategic Marketing team is known for its talent, expertise and creativity in inspiring and challenging people to do everything possible to keep childhood safe from abuse. We work collaboratively, both organisationally and across different teams to deliver shared objectives and measurable results through all our communications channels.

What You Need To Know

We are looking for a skilled professional to join our Strategic Marketing team, which has a key role in driving awareness and understanding of our support for children, parents and professionals. We work closely with teams across the NSPCC to raise awareness of our vital services, behaviour change campaigns and income generation which helps us continue to fight for every childhood. Specifically:

• To lead the development and delivery of marketing and communications activity to promote behaviour change campaigns, Talk PANTS and Look Say Sing Play, NSPCC Helpline and other priority campaigns.
• To support with the development and delivery of wider priority campaigns such as Brand and Online Safety.
• To line manage and support two roles (one senior officer and one coordinator) to achieve the wider team objectives.
• To support and contribute to the Marketing and Communications planning process, particularly for our general public and parent audiences.
• To evaluate communications activity in order to inform future activity.
• To contribute to the Communication Directorate's purpose of ensuring that all communication is of an appropriate high standard, consistent with the NSPCC's brand identity.
• To work efficiently with other teams and departments in promoting communications work, policies, campaigns and brand guidelines.

About You

Are you an experienced marketing manager? We're looking for someone who will build strong relationships across the NSPCC to plan, deliver and evaluate a range of marketing campaigns to help us raise awareness, drive behaviour change and raise vital funds. The post-holder will have significant experience in leading insights-driven marketing strategies and campaigns that make an impact, from development through to delivery, overseeing a small team. They'll be a great communicator, able to build effective working relationships and influence a range of stakeholders. They will be calm and measured to crisis coupled with an ability to make quick decisions. This individual will be highly collaborative in nature with a collaborative spirit in the immediate team and wider communications team. Alongside a desire to continuously learn and develop with a strong ambition to ‘make a difference'.

Join us and you'll become part of a team that cares about the work they do and the people they work with. You'll discover opportunities to grow, along with challenges and a shared purpose that'll bring the best out in you. And you'll get to find your own way to make a difference that means more, and that impacts millions of young lives.

As an organisation, we are committed to creating and fostering a culture that promotes safeguarding and the welfare of all children and adults at risk. Our safer recruitment practices support this by ensuring that there is a consistent and thorough process of obtaining, collating, analysing and evaluating information from and about candidates to ensure that all persons appointed are suitable to work with our children and adults.