Manager, Omnichannel Marketing

Summary

The Manager, Omnichannel Marketing will play a key role in driving in-store and account-level activation strategies across our dips, spreads, and dessert portfolio (excluding Noosa). Reporting to the Senior Director of Omnichannel Marketing, this role will be responsible for planning and executing traditional shopper marketing programs that connect our brands with consumers in retail environments. This individual will serve as a key partner to Sales, Brand Marketing, and external agencies, ensuring our dips, spreads, and desserts portfolio is strategically positioned to win with shoppers at the point of decision. The ideal candidate is detail-oriented, measurement-minded, and fluent in both traditional shopper marketing and the evolving world of retail media.

Key Responsibilities

Shopper Marketing & Retail Activation

• Lead the development and execution of account-specific shopper marketing campaigns, including promotions, display programs, and in-store signage.
• Tailor programs by retailer using shopper insights, loyalty data, and sales objectives to deliver relevant and effective messaging at shelf.
• Collaborate with brand marketing to ensure programs are consistent with overarching brand strategy and seasonal priorities.

Retail Media & Omnichannel Integration

• Partner with internal teams and external retail media networks to activate campaigns across paid digital, social, and onsite placements.
• Coordinate omnichannel marketing plans that link in-store, ecommerce, and retail media touchpoints.
• Monitor and optimize digital shelf presence (content, ratings/reviews, search visibility) across key customer platforms.

Cross-Functional Collaboration

• Serve as the connective tissue between Sales, Brand, Finance, and external partners to align on program objectives, timelines, and execution.
• Support Sales in the development of customer-facing marketing plans, sell-in decks, and post-program recaps.
• Partner with insights and analytics teams to bring shopper data into the planning process and evaluate program effectiveness.

Budget & Program Management

• Manage annual and account-level shopper marketing budgets, ensuring investment is strategically allocated across channels and customers.
• Oversee timelines, deliverables, and executional details in collaboration with agencies and vendors.
• Lead post-program reporting, distilling learnings and recommending optimizations for future campaigns.

Qualifications:

Education

• Bachelor’s degree required; preferred fields include Marketing, Business, Communications, or related disciplines.

Experience

• 5–7 years of professional experience, with 3+ years in shopper marketing, retail media, customer marketing, or omnichannel brand roles.
• Experience working closely with key retailers and/or within CPG environments is strongly preferred.
• Familiarity with retail media platforms (e.g., KPM, Roundel, Citrus Ad, Amazon Advertising) is a plus.

Skills & Competencies

• Proven ability to lead integrated shopper programs from concept to execution.
• Strong understanding of the retail landscape and how shoppers navigate across in-store and digital touchpoints.
• Ability to synthesize data into actionable marketing strategies.
• Highly organized and detail-oriented, with excellent time management skills.
• Strong communication and presentation skills, with the ability to influence cross-functional teams and customer partners.
• Proficient in Microsoft Office; experience with RMN reporting tools is a plus