Marketing Campaign Manager

About the Role

We are looking for a strategic and results-driven Campaign Manager to manage the end-to-end planning, execution, and optimization of marketing campaigns. The ideal candidate will have a strong understanding of AI-driven marketing, messaging strategies, and emerging technologies(AI, Intelligent Automation), along with expertise in HubSpot and other digital marketing tools. This role requires a data-driven mindset, excellent project management skills, experience with content marketing, content creation and the ability to track and refine campaign performance to maximize impact.

Key Responsibilities

🔹 Campaign Management & Execution

·      Plan, execute, and optimize multi-channel marketing campaigns.

·      Develop targeted messaging and AI-driven campaign strategies to enhance engagement.

·      Align campaign goals with overall marketing and business objectives.

🔹 Digital Marketing & Technology

·      Leverage HubSpot and other marketing automation tools to build and manage campaigns.

·      Stay updated on AI, messaging trends, and emerging technologies to enhance marketing effectiveness.

·      Coordinate with content, design, and digital teams to ensure seamless campaign execution.

🔹 Performance Tracking & Optimization

·      Monitor and analyze campaign performance metrics (CTR, conversion rates, engagement, etc.).

·      Use insights to optimize campaigns in real time and implement data-driven course corrections.

·      Report on key performance indicators and recommend strategies for continuous improvement.

🔹 Project Management & Collaboration

·      Manage campaign timelines, deliverables and stakeholder expectations.

·      Work cross-functionally with teams to ensure alignment and consistency in messaging.

·      Stay agile and adapt to evolving market trends and audience behaviours.

Qualifications & Skills

✅ 6-8 years of experience in campaign execution & management, digital marketing.

✅ Strong knowledge of HubSpot, Google Analytics, and other marketing platforms.

✅ Experience with AI-driven marketing, personalization, and messaging strategies.

✅ Ability to track performance metrics and make data-backed optimizations.

✅ Excellent project management and stakeholder collaboration skills.

✅ Deep understanding of 360 degree marketing, content marketing, digital marketing channels, including email, social, POE.

✅ Experience with content planning and design through canva is an added plus.

Why Join Us?

ü Lead innovative, AI-powered marketing campaigns.

ü Opportunity to work with cutting-edge marketing technology.

ü Collaborate with a dynamic team in a fast-paced environment.

Novatio Solutions is reshaping the future with advanced technologies. We provide an opportunity to grow and be heard, championing continuous learning and celebrating success. Built on a strong foundation of Innovation & AI powered technologies, we thrive as a collaborative team with a growth mindset driven by our core values and people to ensure future success.