We’re on a mission to revolutionize women’s health by providing natural, evidence-based solutions for PCOS, hormonal balance, and holistic wellness. As a fast-growing eCommerce brand, we serve tens of thousands of customers globally — and we’re building a world-class team to scale our next phase of growth.

We’re now looking for a Senior Retention & Lifecycle Marketing Manager to take full ownership of our post-purchase experience, grow customer lifetime value, and reduce churn across our subscription and product ecosystem.

The Role

You’ll lead the strategy and execution of all lifecycle and retention efforts — from onboarding and education flows to cancel flow optimization, upsell/cross-sell campaigns, and loyalty initiatives. Your success will be measured by your ability to increase subscription duration, reduce churn, and boost repeat purchase revenue.

This is a high-impact role with direct influence on company profitability and growth.

What You’ll Be Responsible For

Own and scale lifecycle marketing: email/SMS flows across onboarding, post-purchase, retention milestones, winbacks, and reactivations.
Reduce churn through cancel flow improvements, loyalty-building moments, and smarter segmentation.
Map and optimize the customer journey, identifying drop-off points and building personalized campaigns that drive engagement.
Collaborate cross-functionally with product, content, support, and tech to launch new initiatives that drive LTV.
Continuously A/B test messaging, timing, and offers to improve performance across channels.
Build systems for retention forecasting and report on key metrics like average subscription length, cohort retention, and LTV.

What Success Looks Like - First 12 Months

You increase average subscription length by at least 1 month
First- and second-month churn rates improve measurably
You generate significant incremental revenue uplift in Year 1 through lifecycle improvements
You become the internal champion for retention strategy and own key levers of revenue growth

What We’re Looking For

3–5+ years of experience in lifecycle or retention marketing, ideally in eCommerce or subscription brands
Strong knowledge of Klaviyo, Shopify, and experience with Skio or similar subscription billing tools is a strong plus
Deep understanding of retention metrics, cohort analysis, and customer LTV
You’re highly organized, data-savvy, and able to turn insight into strategy and execution
Confident copywriter and strategist — you can write and edit persuasive, trust-building messaging
Experience building cancel flows, milestone retention offers, or loyalty strategies is a big bonus