Marketing Director

🔹 Content Strategy & Management

• Develop and implement a data-driven social media strategy that aligns with Notary2Notary’s brand, goals, and audience.
• Plan and schedule engaging content across Instagram, Facebook, TikTok, LinkedIn, YouTube, and Twitter using tools like Hootsuite, Buffer, or Later.
• Create a content calendar to ensure consistent posting and audience engagement.
• Write compelling and SEO-friendly captions, blog posts, and short-form content for social media.

🔹 Content Creation & Engagement

• Design and edit high-quality graphics, images, and videos using Canva, Adobe Suite, or CapCut.
• Film, edit, and publish reels, TikToks, and YouTube Shorts featuring Notary2Notary’s services, success stories, and industry tips.
• Stay on top of trending topics and viral content to integrate into marketing strategies.
• Monitor and respond to comments, DMs, and inquiries in a timely and professional manner.
• Build and engage with the Notary2Notary online community through polls, Q&As, and interactive content.

🔹 Paid Advertising & Growth Strategies

• Set up and manage paid social media campaigns on Facebook, Instagram, and LinkedIn Ads.
• A/B test different ad creatives and strategies to optimize reach and engagement.
• Analyze performance metrics and adjust campaigns accordingly.
• Track and report key social media KPIs (growth, engagement, lead conversions).

🔹 Influencer & Partner Collaborations

• Identify and partner with influencers, affiliates, and brand ambassadors to expand Notary2Notary’s reach.
• Negotiate partnerships and track ROI on influencer campaigns.
• Manage collaborations with notary professionals and industry leaders.

🔹 Analytics & Reporting

• Use social media analytics tools (Meta Business Suite, Google Analytics, etc.) to track growth and engagement.
• Prepare weekly/monthly reports on social media performance and recommend improvement strategies.
• Continuously test and optimize strategies based on performance data.

Qualifications & Skills

✔ Proven experience (3+ years) as a Social Media Manager, Digital Marketer, or Content Strategist.

✔ Expert in social media trends, algorithms, and best practices across multiple platforms.

✔ Strong graphic design & video editing skills (Canva, Adobe Premiere, CapCut, or similar).

✔ Experience in paid social media advertising (Meta Ads, TikTok Ads, Google Ads).

✔ Excellent copywriting skills with the ability to craft compelling and engaging captions.

✔ Proficiency in social media scheduling tools (Hootsuite, Buffer, Later).

✔ Strong analytical skills with experience using Google Analytics & Meta Insights.

✔ Ability to multitask and manage multiple campaigns simultaneously.

✔ Experience in influencer marketing and partnership collaborations.

✔ A creative thinker with problem-solving skills and a growth mindset.

Bonus Skills (Preferred but Not Required)

➕ Knowledge of notary industry trends or willingness to learn.

➕ Experience running email marketing campaigns (Mailchimp, ConvertKit, or ActiveCampaign).

➕ Experience with community management & membership platforms.

• ➕ Knowledge of SEO and content marketing strategies.