Social Media Manager

NorthScale is not just a marketing firm—we are the architects of market leaders. Our mission is to elevate companies to the top of their industries and secure their position as leaders by leveraging cutting-edge strategy, compelling creative, and innovative technology.

We design and execute premium, tailored solutions for every client—solutions that don’t just look good, but deliver real results.

We’re looking for a highly creative, detail-obsessed Social Media Manager who lives and breathes branding and design. At NorthScale, you’ll join a forward-thinking team that values precision, originality, and bold creative direction. You’ll work on exciting projects, shape the visual voice of powerful brands, and play a direct role in helping our clients stand out.

We can’t wait to meet you—and build the future of branding together.

Tasks

Social Media Manager — Content & Brand Alignment

As a Social Media Manager at NorthScale, your primary responsibility is to create visually compelling, strategically aligned content that reflects the brand direction and voice across all platforms. You will work closely with the brand strategy team to ensure all content adheres to NorthScale's identity, campaign objectives, and long-term vision. You will not be responsible for publishing, scheduling, or performance reporting — your zone of genius is in crafting content that speaks with purpose.

1. Crafting On-Brand Content

• Create original, high-quality content that aligns with NorthScale’s brand identity, values, and creative direction.

• Collaborate with the strategy team to understand campaign goals, messaging angles, and brand positioning.

• Design static and video assets for Instagram, LinkedIn, and other relevant platforms using brand-approved frameworks.

• Ensure consistency in tone, aesthetic, and messaging across all content formats.

2. Aligning with Strategic Direction

• Participate in weekly creative briefings to align on messaging direction and upcoming initiatives.

• Translate business strategy into visual storytelling that enhances brand authority and audience resonance.

• Adapt content according to specific audience segments and the nuances of each platform’s culture.

• Collaborate with the brand director to iterate and evolve the visual language as the company grows.

3. Maintaining Creative Excellence

• Stay updated on industry design trends, social media shifts, and visual best practices to keep content fresh and engaging.

• Ensure all assets are properly named, formatted, and delivered for seamless integration by the distribution team.

• Organize and manage content libraries to keep creative resources accessible and categorized.

• Work with external creatives or contractors when needed to scale design efforts while maintaining visual integrity.

Requirements

• 3–5 years of experience in social media content creation (preferably for premium/B2B brands)

• Strong portfolio of branded, high-performing content

• Solid grasp of branding, audience psychology, and platform trends

• Proficient in design/video tools (Adobe Suite, Canva, CapCut, etc.)

• Skilled in Instagram, LinkedIn, and TikTok content formats

• Sharp eye for layout, typography, and visual consistency

• Able to follow and elevate brand guidelines

• Comfortable turning briefs into polished visual content

• Organized with file delivery and content systems (Notion, Drive, etc.)

• Strong written English for copy alignment and context

• Self-driven with excellent attention to detail

• Bonus: Experience with content pillars and creative direction

Benefits

• Join a driven, ambitious, and dynamic team on a mission to redefine our industry

• Competitive compensation package

• Open communication and flat hierarchies for a collaborative work environment

• Enjoy the flexibility of 100% remote work