Lifecycle Marketing Lead

Northern Fitness is on the lookout for a Lifecycle Marketing Lead — a strategic and hands-on marketer ready to take our email and SMS programs to the next level. This is your chance to own a high-impact, high-visibility function that sits at the heart of our customer journey.

We’re looking for someone who doesn’t just “do” lifecycle — but lives it. You know how to turn interest into action, first-time buyers into loyal customers, and loyal customers into lifelong fans. You’ll be the architect of the entire journey — from welcome flows and winbacks to product launches and reactivation campaigns.

This role is ideal for a builder who thrives on testing, optimizing, and leading with impact. If you’re ready to grow one of Canada’s top emerging fitness retailers through smart retention and customer experience strategies, read on.

About Northern Fitness

Northern Fitness is one of Canada’s fastest-growing fitness retailers. We’re on a mission to raise the bar in the fitness industry — not just by delivering premium gear, but by creating a best-in-class shopping experience backed by service, innovation, and digital excellence.

We carry 100+ of the world’s leading fitness brands and support them with a relentless focus on growth, experience, and performance. We're not just selling equipment — we're building a brand that puts the customer first at every step.

If you love to move fast, think big, and iterate constantly — you’ll feel right at home here.

What You’ll Own

• Lead the strategy, execution, and performance of all email and SMS lifecycle initiatives
• Build automated journeys and campaigns across the full customer lifecycle — onboarding, education, post-purchase, upsell, winback, and retention
• Develop personalized and segmented experiences that drive engagement, conversion, and loyalty
• Collaborate with growth, creative, and product teams to align messaging with key business goals and marketing moments
• Manage performance KPIs including revenue per recipient, flow revenue %, retention rate, and list growth
• Analyze cohort performance, channel trends, and customer behavior to optimize for LTV and repurchase
• Own experimentation across copy, content, timing, and flow logic to drive continual improvement
• Maintain list hygiene, compliance, and deliverability standards
• Use Klaviyo and Postscript to build best-in-class experiences that support product launches, seasonal moments, and loyalty milestones

You’re a Fit If You...

• Have 3–5 years of hands-on experience in email/SMS/lifecycle marketing for a DTC or eCommerce brand
• Know Klaviyo and Postscript like the back of your hand
• Understand the role of lifecycle marketing in full-funnel growth — and know how to drive retention through it
• Can write (or brief) persuasive, on-brand copy that converts
• Are both a strategic thinker and tactical executor — and know when to be which
• Work well independently, stay organized, and prioritize what drives the most impact
• Care deeply about the customer journey and how to improve it at every touchpoint

Bonus Points If You...

• Have launched lifecycle programs from scratch or scaled early-stage channels
• Are comfortable using tools like Triple Whale, GA4, or Looker for insights and reporting
• Have worked cross-functionally with CX, product, and creative to enhance the customer experience
• Know how lifecycle connects with paid and organic media
• Understand UX fundamentals or flow logic well enough to sketch your own wireframes

What You’ll Get

• True ownership of a core growth channel — and the autonomy to shape it
• A seat at the table in a fast-growing team that values smart work, real impact, and customer-first thinking
• A collaborative, test-and-learn culture that rewards curiosity and speed
• The chance to build something meaningful — and raise the bar for the fitness industry while you’re at it