Digital Designer

Northern Fitness is looking for a Performance-Oriented Digital Designer to lead and execute creative across ads, email, and digital UX. You know how to make creative work, combining strong visual instincts with a clear understanding of what drives clicks, conversions, and customer trust in a DTC environment.

You’ll collaborate with growth and marketing to create high-performing static and video ads, conversion-friendly email assets, and thoughtful UX elements that guide the customer journey. From lifecycle campaigns to product launches and CRO tests, you’ll play a key role in how Northern Fitness grows and shows up.

About Northern Fitness

As one of Canada’s emerging fitness retailers, we’re focused on delivering the best gear, experience, and service to people who care about training, quality, and performance. We carry 100+ of the world’s top fitness brands and back them with a relentless focus on digital growth, customer experience, and operational excellence.We’re not just here to sell equipment. We’re here to raise the standard. That means staying curious, moving fast, testing often, and constantly evolving how we show up for our customers. We listen, iterate, and aim higher every day.Join us and you’ll be part of a team that’s driven and focused on building something better than what’s out there. If you’re someone who loves to build, test, and lead with impact, you’ll feel right at home here.

What You’ll Do

• Design high-converting static and video ad creatives for Meta, TikTok, Google, and programmatic
• Produce engaging lifecycle emails and campaign assets aligned with performance and brand
• Edit short-form video content — product showcases, overlays, testimonials, motion text
• Support UX and CRO initiatives with wireframes, mockups, and landing page design (Figma)
• Use creative performance data to inform testing strategy, iteration, and asset development
• Ensure brand consistency across all formats — layout, typography, tone, and visuals
• Collaborate cross-functionally to support product launches, packaging, and pitch decks as needed

You’re a Fit If You:

• Have 3-5 years of experience designing for eCommerce or DTC brands
• Know how to design for performance, especially for email and paid ad channels
• Are fluent in Figma, Adobe Creative Suite, and video editing tools like Premiere Pro or CapCut
• Have a sharp eye for layout, color, type, and image pairing
• Are comfortable working autonomously but love collaborating with smart teams
• Can take a brief and turn it into clean, effective creative that performs fast
• Understand creative testing, ad fatigue, and how to translate briefs into scroll-stopping creative
• Have experience designing for both prospecting and retargeting funnels

Bonus If You:

• Have experience with UX/UI, responsive layouts, or building landing pages in Figma
• Have worked in fitness, wellness, or lifestyle verticals
• Can bring light motion graphics or animation into your work
• Familiar with landing page builders like Unbounce or Replo