Senior UX Designer

Welcome to Normative

At Normative, we are committed to solving valuable problems through human-centered design consulting. Our team operates at the intersection of strategy, product design, and technology, helping organizations navigate complexity and drive meaningful innovation.

We believe that exceptional design comes from true partnerships, where collaboration is built on transparency, trust, and shared ownership. Our expertise in specialized problem-solving enables us to tackle hard challenges, leveraging deep domain knowledge and a user-first mindset.

If you thrive in ambiguous and complex environments, seek to design for real impact, and believe in the power of collaboration and innovation, Normative is the right place for you.

About This Role

We're seeking a Senior UX Designer to join our team and drive user-centered design improvements to shape enterprise product experiences that are effective, accessible, and aligned with user and business needs. This role is for a seasoned UX/Product Designer with a strong, proven background in UX design, UX research, and enterprise product design, particularly in government and large-scale digital services. You’ll join an existing product team and work on bringing new ideas to life with designs that map back to customer needs and business opportunities.You’ll bring a strong production skill set that bridges into strategic thinking and innovation work, whether that’s through concepts, prototypes, workshops, decks and stories, or functional software products.

This is a collaborative, client-facing role with direct ownership and accountability in delivering high-quality work. Strong communication, organization, attention to detail, and the ability to navigate complexity are essential. There is an opportunity here for real ownership and real impact.

Work Eligibility & Location

Normative is a fully remote team and culture.This role requires candidates to be located in Canada and eligible to work in Canada. Availability during the times of 7:30am-3:30pm PST / 8:30am-4:30pm MST / 10:30am-6:30pm EST is required to align with team collaboration needs.

What You’ll Do

• Solve problems using an outcome-driven design approach.
• Design at the various stages of product innovation: sketches, concepts, interactive prototypes, end-to-end product interface designs.
• Develop artifacts and tools that facilitate change at organizations: hypotheses, value maps, customer journeys, flows, decks, scenarios, reports, workshops.
• Support UX research activities, including workshops, user interviews and usability testing to inform design decisions.
• Synthesize multiple inputs, making sense of complex subject matter, to create cohesive, compelling narratives, visions and designs.
• Articulate the business outcomes, goals and metrics for a given opportunity.
• Map product features directly to business outcomes and customer/user goals.
• Apply a deep understanding of interaction design, IA and visual design fundamentals.
• Understand the technology and business landscapes that our opportunities exist within.
• Work collaboratively in a multidisciplinary team. Bringing empathy, creativity, and a constructive mindset to highly collaborative engagements to deliver exceptional design experiences, both in look and function and craft great client experiences.
• Advocate for accessibility and inclusivity in digital service design, ensuring compliance with WCAG and government accessibility standards.

What You’ll Bring

• 5+ years of experience in UX Design or Digital Product Design.
• Experience in a consulting or digital innovation agency environment.
• Experience designing for government services, healthcare, enterprise software, or complex systems.
• Strong product thinking with a user-centered approach and mastery of the hypothesis-driven design process.
• Experience working with design systems for large-scale digital products.
• Experience delivering exceptional user experiences that apply UX design, design thinking, or human-centered design approaches.
• Proficiency in design and collaboration tools such as Figma, Miro, and other standard design tools, and a willingness and ability to learn new software as needed.
• Demonstrated proficiency in leveraging AI-assisted tools and methodologies to augment team capabilities and drive new ways of working and thinking.
• Strong understanding of and experience in Agile methodologies, Lean UX, and iterative design processes with the ability to systematically move from open-ended challenges to well‑reasoned solutions.
• Ability to work collaboratively with other designers, developers, product managers, and stakeholders in a fast-paced environment.
• Strong ownership of your own design process with a solution oriented mindset to maintain forward momentum and drive results.
• Systems thinking to look beyond a specific interaction or challenge and identify the broader trends or forces in motion.
• Knowledge of accessibility standards (WCAG 2.1+), usability best practices, and inclusive design principles.
• Strong written and verbal communication skills, with the ability to present and defend complex ideas and design decisions with diplomacy and clarity.
• Strong time management and organisation skills with a demonstrated ability to prioritize and manage multiple tasks in a deadline-driven environment.
• Comfort with ambiguity and an adaptive mindset that allows you to remain productive and grounded in evolving contexts.
• Demonstrated ability to grow beyond your current role. You've sought out responsibility, not waited for it.

If you meet most of these requirements and are excited about this role, we encourage you to apply.

Working at Normative

At Normative, we offer a place where curious, driven people can do the best work of their careers in an environment built for autonomy, mastery, and impact.

We are a fully remote, highly collaborative team, designed to support independent thinkers who thrive in complexity, ambiguity, and high-accountability environments.

We take on hard problems that matter, spanning strategy, UX, service design, and technology. You won’t just execute - you’ll shape solutions, drive impact, and push boundaries.

We operate with high trust and high accountability. You own your work, manage your time, and contribute at a high level - without micromanagement. We stay connected through deliberate collaboration, a well-defined organizational cadence, and shared rituals.

We expect ownership, directness, and bravery, but we also value introspection, creativity, and a positive mindset.

We push for excellence while fostering continuous learning and growth.

We invest in our team with fair, clearly defined salary ranges. The expected base salary range for a new hire in this role is listed above. The annual base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry.

We offer meaningful career growth opportunities, and a commitment to well-being. We support professional development, sustainable ways of working, and long-term success - for both our people and our company.

_Inclusion

__At Normative, we are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are an important part of our everyday work. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

__Accommodations and Accessibility

__Normative provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions, or required documents regarding accessibility in a different format, please contact us at hello@normative.com.

__Use of AI

_Normative uses AI tools in our recruitment process, including developing job postings and note-taking during interviews. AI is not used to screen, assess, or select candidates. All resumes are reviewed by a human, and all hiring decisions are made by humans. Any AI-generated output used during the recruitment process is reviewed by a human before action is taken.