Lead UX/Product Designer - Full Time

Welcome to Normative

At Normative, we are committed to solving valuable problems through human-centered design consulting. Our team operates at the intersection of strategy, product design, and technology, helping organizations navigate complexity and drive meaningful innovation.

We believe that exceptional design comes from true partnerships, where collaboration is built on transparency, trust, and shared ownership. Our expertise in specialized problem-solving enables us to tackle hard challenges, leveraging deep domain knowledge and a user-first mindset.

If you thrive in ambiguous and complex environments, seek to design for real impact, and believe in the power of collaboration and innovation, Normative is the right place for you.

About This Role

As a Lead UX/Product Designer at Normative, you’ll drive user-centered service improvements, enterprise software design consistency, and scalable design systems for client-facing digital initiatives. You’ll shape enterprise product experiences that are effective, accessible, and aligned with user and business needs.

This role is for a seasoned UX/Product Designer with expertise in service design, UX research, and enterprise product design, particularly in government and large-scale digital services. You’ll collaborate with Agile teams, product owners, developers, and content strategists to create seamless, high-quality digital experiences while leading product and service design efforts, developing enterprise design systems, and ensuring accessibility. Your work sets the tone for our design quality and design culture.

This is a client-facing role with direct client management accountability. Strong communication, stakeholder management, and the ability to navigate complexity are essential.

Work Eligibility & Location

This role requires candidates to be located in Canada and eligible to work in Canada. While we are fully remote and offer flexibility in working hours, there will be times when availability during 7:30am-3:30pm PST / 8:30am-4:30pm MST / 10:30am-6:30pm EST is required to align with team collaboration and project needs.

What you’ll do

• Lead product and service design efforts for an Agile team leading and enterprise modernization initiative, ensuring seamless, user-centered experiences.
• Create and manage enterprise design systems, ensuring consistency and scalability across multiple digital services.
• Conduct UX research and service design activities, including user interviews, journey mapping, and usability testing to inform design decisions.
• Design complex enterprise software interfaces, balancing user needs, business requirements, and technical constraints.
• Collaborate with other Agile product teams, ensuring designs are effectively translated into functional, accessible digital services.
• Develop concepts, wireframes, prototypes, and interaction models that align with best practices in UX and meet government digital service standards.
• Work closely with other designers, content strategists and developers to ensure a cohesive experience across all service touch points.
• Provide design leadership, mentoring junior designers and contributing to a culture of design excellence.
• Advocate for accessibility and inclusivity in digital service design, ensuring compliance with WCAG and government accessibility standards.

What you’ll bring

• 7+ years of experience in UX Design, Product Design, or Service Design.
• Experience designing for government services, enterprise software, or complex systems.
• Strong product thinking and service design skills, with a user-centered approach.
• Deep experience creating and managing design systems for large-scale digital products.
• Experience delivering exceptional user experiences that apply UX design, service design, design thinking, or human-centered design approaches.
• Proficiency in Figma, Sketch, Adobe XD, or similar design tools.
• Strong understanding of Agile methodologies, Lean UX, and iterative design processes.
• Ability to work collaboratively with other designers, developers, product managers, and stakeholders in a fast-paced environment.
• Knowledge of accessibility standards (WCAG 2.1+), usability best practices, and inclusive design principles.
• Strong written and verbal communication skills, with the ability to present and defend design decisions effectively.
• Experience leading or mentoring UX designers in a team environment.
• Experience working in Agile environments, participating in sprint cycles and iterative content development.

Working at Normative

At Normative, we offer a place where curious, driven people can do the best work of their careers in an environment built for autonomy, mastery, and impact.

We are a fully remote, highly collaborative team, designed to support independent thinkers who thrive in complexity, ambiguity, and high-accountability environments.

We take on hard problems that matter, spanning strategy, UX, service design, and technology. You won’t just execute - you’ll shape solutions, drive impact, and push boundaries.

We operate with high trust and high accountability. You own your work, manage your time, and contribute at a high level - without micromanagement. We stay connected through deliberate collaboration, a well-defined organizational cadence, and shared rituals.

We expect ownership, directness, and bravery, but we also value introspection, creativity, and a positive mindset. We push for excellence while fostering continuous learning and growth.

We invest in our team with fair, clearly defined salary ranges, meaningful career growth opportunities, and a commitment to well-being. We support professional development, sustainable ways of working, and long-term success - for both our people and our company.

Accommodations and Accessibility

Normative provides employment accommodations during recruitment. Should you require accommodation, please indicate this on your application, and we’ll work to meet your needs. For further questions on accessibility, reach out to us at hello@normative.com.

Inclusion

At Normative, we aim to foster an environment where everyone feels included and valued. Diversity, inclusion, and belonging are core to our daily work. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, gender and sexually diverse communities, and people with intersectional identities.