Senior Marketing Analyst– Remote

POSITION SUMMARY

As a member of the Brand Marketing team, the Senior Marketing Analyst assumes responsibility for gathering data to support the strategic planning & growth goals for the business. This position will be expected to be the POS data expert and use analytics to influence and inform business performance, new product development, distribution planning, and more. The ideal candidate has a passion for storytelling through data, hunting insights, and responsible data governance.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Essential Function Statement(s)

• Analyze syndicated POS data and make informed business recommendation related to products, channels, pricing, etc.
• Utilize consumption data & track product performance to evaluate success and provide guidance on optimization
• Use market and consumer insights to inform innovation and product pipeline
• Develop monthly, quarterly, and annual business reports to drive strategic brand planning
• Create the marketing data roadmap for POS/consumption, panel data, and shipment revenue to align with strategies to grow sales and share
• Act as a shared service across brand teams – work to build learning plans and roadmaps that service distinct brand categories
• Lead special and ad hoc analytics projects as needed
• Maintain best practices with data integrity

POSITION QUALIFICATIONS

Competency Statements

• Positive - Ability to view all situations with a positive attitude.
• Accountable – takes ownership for responsibilities, acknowledges and learns from mistakes
• Innovative - Ability to look beyond the standard solutions and "think outside the box".
• Independent – Must be self-motivated and able to manage obligations without direct supervision
• Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
• Communication (oral and written) - Ability to communicate effectively with others using spoken and written word clearly and concisely.
• Customer Oriented - Ability to take care of the customers’ needs while following company procedures.
• Conceptual Thinking - Ability to think in terms of abstract ideas
• Initiative - Ability to make decisions or take actions to solve a problem or reach a goal
• Project management - Ability to organize and direct a project to completion.
• Enthusiastic - Ability to bring energy to the performance of a task.
• Self Motivated - Ability to be internally inspired to perform a task to the best of ones ability using his or her own drive or initiative.

SKILLS & ABILITIES

Computer Skills:

• Must be proficient with MS Office and have advanced Excel and PPT skills.
• Proficiency in syndicated POS data, consumer panel data required (Nielsen, Circana (IRI), SPINS, Stackline, DOMO, DAAP, Satori, or similar
• Proficiency in analyzing internal sales performance (revenue, profit) required

Other Requirements:

• 3+ years experience in syndicated data analytics in the CPG space (dietary supplement experience a plus)
• Bachelor’s Degree in related field required
• Experience in presenting data analysis to key stakeholders and decision makers
• Strong analytical skills – experience with syndicated data highly preferred
• Ability to work autonomously and learn quickly
• Strategic analytical thinking and problem solving
• Frequent use of independent judgement skills, problem solving, teamwork, creativity
• Strong interpersonal/communication skills; demonstrated leadership and organization skills required; collaborative, team player
• Consumer insights or research experience a plus