Brand Designer (Creative & Concept)

Key Responsibilities:

Overview

Norco is evolving into a global contender - building a brand that is grounded in Canadian roots, rider-first values and performance without pretense. To elevate how we show up around the world, we're hiring a Brand Designer who can bring fresh ideas, strong creative instincts and a globally competitive visual point of view.

This role is for a designer who loves concepting as much as crafting, and who's energized by the chance to help shape the next chapter of a heritage mountain bike brand. You have a passion for the outdoors, and understand the MTB culture, the community and what makes this space unique.

You'll work across brand campaigns, product launches, digital content and race division creative, with space to explore, push ideas forward and bring new life to Norco's visual identity.

If you're hungry, collaborative, organized and excited to build something meaningful — you'll thrive here.

What You'll Do

Creative Development

• Lead visual concepting for brand moments, campaigns and key product launches
• Contribute to the evolution of Norco's visual identity and creative direction
• Develop moodboards, concept decks and visual narratives that elevate the brand globally
• Translate strategy and brand positioning into standout creative ideas
• Create hero assets, key visuals and high-impact social/digital concepts

Design Execution

• Design across digital and print: social, web, campaign assets, launch creative, ads, packaging and event materials
• Work with the Creative Lead to turn concepts into scalable toolkits
• Guide Production Designer on adaptations, scaling and rollout

Content & Production

• Collaborate with photographers and filmmakers on shoots
• Support creative direction on photo/video sets when needed
• Help ensure content reflects Norco's brand tone, visual identity and campaign goals

Cross-Functional Collaboration

• Partner with Product Marketing, Digital, Sales and Sports Marketing
• Support Norco Race Division creative (hero moments, athlete content, race visuals)
• Bring strong creative thinking to internal briefs and workshops

Applicant Should Possess:

Creative & Conceptual Strength

• 3–6 years of design experience, ideally in brand, creative agency or in-house creative roles
• A portfolio that shows conceptual thinking, strong visual storytelling and clean execution
• Ability to turn loose ideas into clear, compelling creative directions
• Understanding of global brand aesthetics and modern outdoor/sport design trends

Design Craft

• Skilled in Adobe Creative Suite (Illustrator, Photoshop, InDesign; motion or XD/Figma is a plus)
• Strong typography, composition, layout and colour sense
• Experience building campaign creative, key art, or visual identity systems

Photo/Video & Content

• Experience participating in or supporting photo/video shoots
• Ability to collaborate with content creators, photographers and filmmakers
• Understanding of social-first creative and how content performs across platforms

Working Style

• Organized, detail-oriented and reliable in a fast-moving environment
• Able to manage multiple projects and meet deadlines
• Low-ego collaborator who's open to feedback and excited to iterate
• Curious, proactive and hungry to grow into a larger creative role
• An appreciation for outdoor culture and mountain biking is a bonus (but not required)

What This Role Unlocks

• The chance to help build a globally recognized mountain bike brand
• A seat at the table shaping the look and feel of Norco's next chapter
• Creative range across brand, digital, product, sports marketing and campaign work
• Collaborating with athletes, creators and global partners
• A clear growth path toward Senior Designer / Associate Creative Director in the future

Salary Range: $70,000–$80,000

How to Apply

Please submit:

• Your portfolio (required)
• Resume
• A short note about why you want to shape Norco's creative future