Growth Marketing Manager, Mobile App

Noom is on a mission to help people live better, longer. We’re a consumer-lead digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We’re a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, whether fully-remote or in one of our offices, you’ll see the impact of your work on the world.

About the Role

Our Growth Marketing team is looking for a data-driven, results-oriented Growth Marketing Manager to support the planning, execution, and optimization of Noom’s mobile app user acquisition strategy. In this role, you’ll manage performance marketing campaigns across key mobile channels to drive low-cost lead generation, improve conversion rates, and support Noom’s long-term growth.

You’ll work closely with the app marketing lead and cross-functional partners to ensure every campaign is aligned with business objectives, grounded in data, and optimized for performance. This hands-on, executional role offers meaningful channel ownership and an exciting opportunity to help shape Noom’s mobile growth engine. It’s ideal for a performance marketer who thrives in fast-paced environments and is passionate about scaling app-based growth through testing, analysis, and iteration.

You Will:

• Own end-to-end execution of app acquisition campaigns across key mobile channels (e.g., Meta, Apple Search Ads, Google AC, mobile DSPs) managing spend, pacing, and performance
• Launch, optimize, and scale campaigns for new features and product lines, balancing acquisition volume with quality and retention
• Monitor and analyze key performance metrics using platform dashboards and analytics tools to inform campaign optimization and reporting
• Track budgets and pacing to ensure monthly goals are met efficiently across assigned channels
• Help maintain data integrity, collaborating cross-functionally with Product, Engineering, and Analytics to troubleshoot data issues and ensure clean reporting
• Partner closely with the Brand team to test UGC, influencer, static, and video concepts across platforms
• Support onboarding and early-stage testing of new channels or partners, contributing to creative setup, tracking, and performance evaluation

About You

If you’re interested in shaping the future of health by scaling app-based growth through testing, analysis, and iteration, this role may be for you!

You Have:

• 4–5 years of experience in mobile user acquisition or paid performance marketing
• Proven success managing performance campaigns on at least two major app marketing platforms. Experience with Meta, Apple Search Ads, and Google AC is highly preferred; familiarity with TikTok, Snap, and mobile DSPs is a plus.
• Strong grasp of cohort analysis and mobile UA KPIs, including CPI, CPA, ROAS, LTV, retention
• Experience with mobile attribution tools (e.g., Singular, AppsFlyer, Adjust) and event-level tracking
• Experience using analytics platforms (e.g., Looker, Mixpanel, Tableau) to inform strategy and identify optimization opportunities
• Highly analytical and detail-oriented, with strong performance ownership and accountability
• Test-and-learn mindset and willingness to experiment with creative, targeting, and bidding strategies
• Clear communicator and collaborative self-starter who thrives in fast-paced, cross-functional environments

What Makes This Job Amazing

• Meaningful channel ownership and the opportunity to shape Noom’s mobile growth engine
• A hands-on role with direct impact on Noom's user acquisition and business performance
• Work with a passionate, cross-functional team in a mission-driven organization

Base Salary

• The US base salary range for this full-time position is $102,000 - $138,000.
• The range displayed on each job posting is based on Noom’s estimate as of the date of publication and reflects the minimum and maximum target for the position for US-based candidates. The actual placement of the candidate within the range is based on factors including (but not limited to) relevant experience and training, assessment of functional skills and behavioral competencies, role scope, and location. This range is not inclusive of any discretionary bonus or equity package.

Other Elements of the Rewards Package

• Noom offers a comprehensive and generous total rewards package. This generally includes a discretionary performance-based bonus, stock awards, healthcare, disability & retirement benefits, paid holidays and paid leave, and various wellness programs, etc.

Location

• By applying to this position you will have an opportunity to share your preferred working location from the following:
• In-office Locations: New York, NY, USA or Princeton, NJ, USA
• Remote location(s): United States

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change and psychology, to help people build lasting habits and live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more, we serve millions through health plans, employers, and direct-to-consumer offerings. As a trailblazer in the world of health and wellness, Noom makes healthy living easy, fun, and deeply rewarding.

We’re more than a health tech company—we’re a movement. This belief extends to our culture: we empower our people to think big, act boldly, and take pride in their contributions to shaping the future of health. With a strong remote culture, as well as offices in NYC and Princeton, we’ve been named one of the Best Places to Work by Inc., Fortune, Glassdoor, and Quartz—including honors for technology and diversity.

Join us in shaping the future of health. Whether you're remote or in-office, you’ll be part of a passionate, mission-driven team working to make the world a healthier place—one habit at a time.

Noom is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities.