The Marketing Manager executes strategic marketing efforts to acquire and retain homeowners, support M&A integration, and grow travel advisor engagement across Nocturne Luxury Villas. This role oversees multi-channel campaigns, manages marketing calendars, and collaborates across teams to drive homeowner lead generation, brand growth, and execute travel advisor marketing.

Primary Responsibilities

· Leads the planning and execution of marketing strategies to acquire new homeowners, retain current partners, support M&A onboarding, and execute marketing to travel advisors.

· Manages the marketing calendar across all homeowner and travel trade initiatives, ensuring internal teams meet deadlines and deliverables on time.

· Develops and maintains performance reports to track lead generation, conversion, and engagement metrics; communicates key insights and opportunities to cross-functional stakeholders.

· Partners with email marketing to design and execute targeted campaigns that drive homeowner leads, nurture existing homeowner relationships and strengthen travel advisor partnerships.

· Collaborates with brand teams to develop creative aligned with strategic goals for acquisition, retention, and partner engagement.

· Ensures consistency in messaging and experience across all Nocturne brands and marketing channels—digital, print, and events.

· Analyzes results across acquisition channels and programs; provides data-driven recommendations to optimize performance and maximize ROI.

· Identifies and evaluates new marketing channels, tools, and partnerships (including travel trade) to expand brand reach and engagement.

· Supports marketing plans for M&A opportunities, ensuring seamless brand and message alignment.

· Stays informed on marketing best practices, luxury real estate and travel trends, and competitive activity.

· Monitors campaign KPIs and homeowner team feedback to inform ongoing strategy improvements.

· Ensures marketing compliance with brand guidelines, legal regulations, and industry standards.

· Performs other duties as assigned by supervisor.

Job Requirements (Experience, Knowledge, Skills)

· 4-year college degree in Marketing or related concentration

· 2-5 years’ experience in a marketing role

Demonstrated success in marketing roles
Strong organizational skills, ability to be self-directed and work independently, and demonstrated ability overcoming obstacles to deliver on deadline
Solid analytical aptitude - able to evaluate customer journey and metrics resulting in creative solutions & program optimization in line with business objectives
Strong background in the digital asset production process, including Adobe Creative Suite and Canva

· Excellent communication skills and ability to communicate across brands and stakeholders

Supervision of Personnel

· None

Physical Requirements

· Prolonged periods of sitting and working on a computer

· Must be able to lift up to 15 pounds at a time.