Manager of CRM & Lifecycle Marketing

About Nocturne Luxury Villas

Nocturne Luxury Villas is a collection of the world’s most exceptional villa rental brands, unified by

a single purpose: to redefine what it means to travel well. We are not a marketplace or listing

platform—we are a hospitality company through and through, built on a people-driven ethos. At the

heart of every extraordinary travel experience we create are extraordinary accommodations,

delivered with world-class service.

Position Summary

We’re hiring an execution-focused Manager of CRM & Lifecycle Marketing to help build and scale

lifecycle marketing across our portfolio of luxury travel brands. This role is newly created to support

Nocturne’s next phase of growth, with a focus on hands-on implementation and performance

delivery.

Operating under the leadership of the VP of Performance & Growth Marketing, you’ll be responsible

for executing customer journeys, segmentation strategies, and CRM campaigns that drive

acquisition, retention, and reactivation. You’ll manage the day-to-day operations of our CDP and

integration vendor—overseeing platform updates, capability expansion, and roadmap alignment to

support a test-and-learn approach.

This role is ideal for someone who thrives in a fast-paced, startup-like environment, is comfortable

navigating ambiguity, and brings a strong bias for action. You’ll collaborate cross-functionally and

with external partners to ensure flawless campaign execution, data integrity, and continuous

performance improvement.

Primary Responsibilities

Lifecycle Strategy & CRM Execution (BlueConic or Similar CDP)

Manage the integration of data across the Martech ecosystem to ensure a unified, 360-degree view

of the customer—enabling closed-loop reporting for activation and optimization. Partner with

internal and external teams to connect CRM, CDP, ESP, booking systems, and analytics platforms,

ensuring data flows support segmentation, personalization, and performance measurement.

Responsibilities:

· Journey Strategy & Execution: Manage customer journeys and automations across lifecycle stages (acquisition, onboarding, engagement, winback, loyalty) and collaborate with the Email Marketing Manager and Brand Marketing Managers to align campaign calendars, audience strategies, and flow execution.

· Segment Playbooks: Develop messaging frameworks and playbooks for key segments (e.g., high-value travelers, reactivation targets, loyalty members)

· Segmentation & Personalization Strategy: Build and maintain dynamic audience segments using behavioral, demographic, psychographic, and lifecycle data; maintain customer personas to guide targeting and messaging; and own personalization rules, targeting logic, and feed requirements to enable cross-channel marketing at scale.

· Quality Assurance: Ensure accuracy and validity of segments and personalization data through rigorous testing and QA.

· Testing & Measurement Strategy: Design holdout audiences and measurement frameworks to assess CRM incrementality, while leading A/B and multivariate testing of journey elements such as channels, send times, and audience targeting.

· Data Infrastructure & Integration: Partner with IT and external teams to ensure clean data flows, system integrations, and platform enablement across CRM tools.

· Performance Tracking & Optimization: Monitor key CRM KPIs (e.g., retention, reactivation, LTV), build dashboards, and oversee tagging strategies to ensure data integrity for accurate segmentation, personalization, and performance improvement.

· System Performance & Support: Continuously improve CRM workflows for scalability, troubleshoot platform issues, and drive cross-functional collaboration for technical excellence.

· Cross-Functional & External Collaboration: Partner with digital agencies, third-party vendors (ESP/CDP, deliverability tools, enrichment platforms), and internal brand, creative, and media teams to support campaign execution, technical needs, and ensure CRM insights inform broader marketing strategies.

Job Requirements (Experience, Knowledge, Skills)

· Minimum 3 years of experience in CRM, lifecycle, and email marketing; luxury or travel industry experience preferred.

· Hands-on expertise with BlueConic or similar CDPs and marketing automation platforms (e.g., Active Campaign, SFMC, Iterable, Braze, Klaviyo).

· Proven track record in building and optimizing customer journeys, segmentation strategies, and personalized campaigns.

· Strong understanding of CRM fundamentals: data hygiene, compliance, testing, deliverability, and reporting.

· Excellent communicator and collaborator; thrives in a fast-paced, lean team environment.

· Analytical mindset with the ability to translate data into actionable insights and strategic recommendations.

· Demonstrated ability to lead CRM data integrity initiatives through rigorous data management and governance practices—including hygiene protocols, source-of-truth alignment, and compliance with privacy regulations (e.g., CAN-SPAM, GDPR, CCPA).

Physical Requirements

· Prolonged periods of sitting and working on a computer

· Must be able to lift up to 15 pounds at a time.