Public Sector Marketing Manager

NinjaOne is growing, and we’re looking for a highly skilled and motivated Public Sector Marketing Manager to join our team. This is an exciting opportunity to be at the forefront of driving growth in the public sector market, primarily within the SLED and Federal Civilian sectors. You’ll leverage your strategic marketing expertise to develop and execute high-impact campaigns that increase awareness, generate demand, and position NinjaOne’s solutions as leaders in the space.

As a key member of the marketing team, you’ll collaborate with cross-functional partners to shape and influence NinjaOne’s public sector strategy—making a real impact on the company’s growth trajectory. We’re seeking a dynamic, results-driven individual with a deep understanding of the public sector to lead key initiatives that accelerate demand and support our rapid expansion in this critical market.

Location - We are flexible on remote working from home, if you are located in the USA and reside in one of the following states - CA, CO, CT, FL, GA, *IL, KS, ME, MA, NJ, NC, NY, OR, TX & VA. Preference/Priority will be given to candidates based in Arlington, VA or those willing to relocate unassisted.

Travel Requirement - Up to 40% representing NinjaOne at key industry events, product launches, and customer engagements.

What You’ll be Doing

• Develop and execute strategic marketing plans to drive growth in the public sector (Federal, State & Local Government, K12-Higher Education) by leveraging a mix of face-to-face, digital, email, content, and targeted campaigns.
• Identify and capitalize on trends and opportunities within the public sector to accelerate market penetration and demand generation.
• Lead cross-functional teams and third-party agencies to create targeted messaging, content, and positioning that resonates with public sector stakeholders.
• Build and nurture relationships with key internal stakeholders (sales, sales ops, marketing) and external partners (vendors, associations) to ensure strategic alignment and campaign success.
• Analyze campaign performance and provide actionable insights to optimize future marketing efforts and increase ROI.
• Develop and manage budgets for marketing campaigns, ensuring resources are allocated effectively and efficiently.
• Represent NinjaOne at industry events and conferences, with 25%+ travel required, to enhance brand presence and generate leads.
• Work closely with sales teams and channel partners to ensure alignment and support the achievement of revenue targets.
• Collaborate with extended marketing teams to leverage best practices and optimize resources for the public sector market.
• Provide regular updates and reports to senior management, highlighting marketing initiatives and results.
• Uphold brand consistency by adhering to company branding and messaging guidelines across all marketing materials.
• Other duties as needed

About You

• 4-7 years of experience in marketing, with a proven track record in the public sector markets (Federal, State, Local Government, K12-Higher Education)
• Demonstrated expertise in developing and executing integrated marketing strategies across digital, content, email, and face-to-face channels.
• Strong understanding of public sector dynamics, with the ability to identify growth opportunities and drive results.
• Proven ability to build and maintain relationships with both internal teams (sales, marketing) and external stakeholders (vendors, associations).
• Highly analytical, with a strong ability to measure and optimize campaign performance and translate data into actionable insights.
• Experience managing significant marketing budgets and ensuring the effective allocation of resources to meet objectives and drive ROI.
• Proven experience in representing a company at industry events and generating qualified leads through effective networking and brand exposure.
• Strong communication and collaboration skills, with the ability to lead cross-functional initiatives that drive alignment and execution across teams.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience with Salesforce, Pardot, and Asana required.

About Us

NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 20,000 customers. The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support. NinjaOne is #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management.

What You’ll Love

We are a collaborative, kind, and curious community.

We honor your flexibility needs with full-time work that is hybrid remote.

We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.

We help you prepare for your financial future with our 401(k) plan.

We prioritize your work-life balance with our unlimited PTO.

We reward your work with opportunity for growth and advancement.

Additional Information

This position is NOT eligible for Visa sponsorship.

• Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.

Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California or Colorado, the base salary hiring range for this position is $120,000 to $140,000 per year.

For roles based in New York, the base salary hiring range for this position is $120,000 to $140,000 per year.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.

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