Customer Lifecycle Marketing Specialist

Description

About the Role

As the Customer Lifecycle Marketing Specialist for APAC, you will execute customer expansion, adoption, and engagement programs across the Asia Pacific region. This role focuses on translating global customer lifecycle marketing strategy into regionally relevant programs that drive upsell, cross-sell, retention, and long-term customer value.

Reporting to the US Based Director, Customer Lifecycle Marketing, you will partner closely with APAC leaders across Customer Success, Sales, Product Marketing, and Advocacy to deliver measurable impact across the customer lifecycle. You will balance global consistency with regional nuance, ensuring APAC customers receive meaningful, timely, and data-driven engagement at every stage.

Location - Hybrid remote in Sydney, Australia.

What You’ll Be Doing

APAC Expansion & Adoption Programs

• Execute APAC-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals
• Adapt global expansion and lifecycle stage frameworks to reflect APAC market dynamics, customer maturity, and buying behavior
• Partner with APAC Customer Success and Sales leaders to align programs with regional renewal and expansion motions

Cross-Functional Partnership

• Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates
• Partner with Product Marketing to localize messaging, surface APAC customer insights into global strategy, and align with broader GTM priorities
• Work with Advocacy and Community teams to elevate APAC customer stories through case studies, events, and thought leadership

Customer Insights & Measurement

• Own and report on APAC lifecycle campaign performance KPIs for expansion pipeline, retention, product adoption outcomes, and engagement
• Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behaviour to revenue impact
• Translate performance insights into clear, actionable recommendations that improve targeting, campaign effectiveness, and regional results

Lifecycle & Journey Execution

• Execute customer lifecycle programs from onboarding through renewal and advocacy, tailoring touch points based on stage, behavior, and customer profile
• Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion outcomes
• Partner with Content and Product Marketing to develop and deploy assets aligned to lifecycle stage, persona, and regional needs

Customer Engagement & Advocacy

• Plan and execute APAC customer events such as user groups, webinars, regional events, and speaking opportunities
• Identify and nurture customer champions for case studies, awards, and peer-led advocacy initiatives
• Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity
• Manage customer swag fulfilment and incentive programs through Reachdesk

Optimisation & Scale

• Design and execute A/B and multivariate testing to optimise lifecycle performance, adoption, segmentation, and revenue outcomes
• Continuously refine targeting and messaging based on behavioural, engagement, and product usage insights, surfacing regional learnings that inform global lifecycle strategy and prioritisation
• Other duties as assigned

About You

• 3+ years of B2B SaaS customer or lifecycle marketing experience
• Experience building targeted, behaviour-driven lifecycle programs across the customer journey
• Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs
• Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances
• Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes
• Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy
• Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes
• Strong analytical, communication and project management skills, with the ability to turn insight into action
• Ability to operate with urgency and clarity in a fast-scaling, ambiguous environment
• Industry experience in IT, MSP, cyber security, or endpoint management required
• Embody and lead in NinjaOne’s values—Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive

About Us NinjaOne unifies IT to simplify work for more than 35,000 customers in 140+ countries.

The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organisations give employees a great technology experience at work.

NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.

What You’ll Love We are a collaborative, kind, and curious community

We prioritise your work/life balance offering a hybrid work environment and free in-office lunches throughout the week

We reward your work with opportunity for growth and advancement

Grow personally and together with one of the fastest growing companies globally

Develop your skills through our renowned training platform

Receive competitive compensation

Collaborate with an amazing international workforce

Additional Information

This position is  NOT eligible for Visa sponsorship.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.

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