Senior Principal - Marketing Analytics Product Management

Job Description

We are seeking a strategic and technically adept Product Manager to lead the development of a turnkey Matched Market Testing (MMT) / GeoTesting solution. This product will empower advertisers to measure the incremental impact of their campaigns through geographically controlled experiments, seamlessly integrated across the advertising ecosystem.

You will own the product vision, roadmap, and execution for a platform that enables end-to-end experimentation—from test design and audience segmentation to activation, measurement, and insights delivery. Your work will directly influence how advertisers validate performance and optimize spend across channels.

Key Responsibilities

Product Strategy & Vision

• Define and evolve the product vision for a scalable, automated MMT/GeoTesting platform
• Align product goals with broader business objectives and customer needs

Roadmap & Execution

• Own the product roadmap, prioritizing features that drive adoption, automation, and integration
• Collaborate with engineering, data science, and UX teams to deliver high-quality, timely releases

Advertising Ecosystem Integration

• Lead integrations with major ad platforms (e.g., Amazon, Google Ads, Meta, TikTok, DSPs, CDPs) to enable seamless test activation and measurement
• Ensure compatibility with marketing effectiveness systems

Experimentation Framework

• Design robust methodologies for geo-based A/B testing, including market matching, randomization, and statistical significance
• Partner with data science to build tools for experiment setup, monitoring, and analysis

Customer & Stakeholder Engagement

• Gather feedback from advertisers, agencies, digital platforms and internal stakeholders to inform product decisions
• Evangelize the product internally and externally, supporting go-to-market and customer success efforts

Qualifications

• 5+ years of product management experience, ideally in ad tech, martech, or experimentation platforms
• Strong understanding of geo-testing, incrementality measurement, and causal inference
• Experience with advertising APIs, data pipelines, and third-party integrations
• Familiarity with statistical testing concepts and experimentation platforms
• Excellent communication, collaboration, and stakeholder management skills
• Technical fluency to work closely with engineering and data science teams

Preferred Qualifications

• Background in data science, analytics, or software engineering
• MBA or advanced degree in a quantitative field

Why Join Us?

Be at the forefront of innovation in advertising measurement.

Work with a talented, cross-functional team in a fast-paced, impact-driven environment.

Shape a product that helps marketers make smarter, data-driven decisions.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion