Marketing Graphic Designer

Company Description

Nicomatic is a global designer and manufacturer of innovative interconnect solutions and is recognized among the top 100 connector manufacturers worldwide. The company is also a leading producer of metal dome switching technology, ranking in the top 3 manufacturers in Europe and top 5 globally for man–machine interfaces. Nicomatic focuses on high-reliability, high-performance products used in demanding industries such as aerospace, defense, and industrial electronics.

Nicomatic India Electronics Pvt. Ltd. is the Indian subsidiary, supporting local customers while being fully integrated into the global Nicomatic network. Team members benefit from an international, technology-driven environment with strong emphasis on quality, innovation, and collaboration.

Nicomatic India, established in 2011, designs and manufactures connectors and electrical harnesses. Supporting the "Make in India" initiative of our government, we inaugurated our manufacturing facility in 2022 to serve our Indian defence sector and explore export opportunities.

Job Statement

To create high-quality visual communication materials that strengthen the Nicomatic brand identity and effectively promote connectors, cable assemblies, electronic solutions, and custom engineering capabilities across digital, print, exhibitions, customer presentations, technical documentation, and marketing campaigns.

The role supports sales, product marketing, business development, and employer branding through innovative and consistent graphic design.

Job Roles & Responsibilities

Brand & Marketing Communication

• Develop creative marketing collateral aligned with Nicomatic's global brand guidelines.
• Design brochures, product catalogs, flyers, datasheets, posters, banners, standees, and company profiles.
• Create visual assets for product launches, campaigns, and customer engagement activities.
• Maintain consistency across all marketing communications.

Digital Marketing Support

• Design graphics for LinkedIn, websites, email campaigns, newsletters, and digital advertisements.
• Create engaging infographics explaining technical products and solutions.
• Develop promotional creatives for webinars, product launches, and corporate announcements.

Sales Enablement

• Prepare professional customer presentations and proposal templates.
• Create diagrams, illustrations, icons, and product comparison graphics.
• Support sales teams with customized customer presentation materials.

Product & Technical Visualization

• Convert engineering concepts into customer-friendly visual graphics.
• Design connector application illustrations, cable assembly visuals, and system architecture graphics.
• Work closely with engineering teams to understand technical products.

Exhibition & Event Support

• Design exhibition booths, roll-up banners, product display panels, and event branding.
• Develop promotional materials for defence exhibitions, aerospace expos, and industry events.

Multimedia & Video Support

• Design graphics for product videos and corporate videos.
• Create basic animations and motion graphics for digital campaigns.
• Support video editing for promotional content.

Internal Communication

• Design employee communication materials.
• Create training posters, onboarding presentations, certificates, and internal newsletters.
• Support employer branding initiatives.

Design Management

• Maintain design libraries and digital assets.
• Ensure proper version control of marketing materials.
• Coordinate with external printers and agencies when required.
• Deliver projects within agreed timelines.

Key Skills/Competencies:-

Technical skills

Graphic Design

Branding & Visual Identity

Typography & Layout

Print & Digital Media Design

Infographics & Technical Illustrations

Motion Graphics (Basic)

Video Editing (Basic)

Presentation Design

Image Editing & Retouching

Business Skills

B2B Marketing

Industrial Product Understanding

Brand Management

Project & Time Management

Cross-functional Collaboration

Customer-Centric Communication

Marketing Campaign Support

Behavioural Skills

Creativity

Creativity

Attention to Detail

Communication

Teamwork

Problem Solving

Adaptability

Ownership & Accountability

Innovation Mindset

Design Software Skills

Canva

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Figma (Basic)

Adobe Acrobat Pro

Microsoft PowerPoint

Qualifications

• Strong skills in Graphic Design and Graphics, with the ability to create clear, high-quality visual content for technical and marketing purposes.
• Experience in Branding, including developing and maintaining consistent visual identity across multiple platforms.
• Knowledge of Marketing and Social Media Marketing, with the ability to align designs to campaign objectives and audience needs.
• Proficiency in common design tools (e.g., Adobe Creative Cloud or similar), and familiarity with design for both print and digital media.
• Relevant educational background in Graphic Design, Visual Communication, Fine Arts, or a related field.
• Ability to collaborate with cross-functional teams, manage multiple projects, and meet deadlines with attention to detail.
• Good written and verbal communication skills in English; experience in B2B or electronics/industrial sectors is an advantage.

Experience: 2-5+ Years