Search Engine Marketing Manager

Office location: Hanoi (Vietnam)

Option for Remote: Yes

Relocation: Yes

JOB SUMMARY:

We are seeking a highly experienced and strategic SEM Manager to manage and execute our paid search and other online marketing campaigns. This role involves leading our online marketing efforts to generate partner registrations for our CPA network business as well as working with other departments to generate leads for our nutritional supplement product business. The successful candidate will be responsible for maximizing ROI, effective use of marketing budgets and growth of our business by handling complex online marketing strategies and driving continuous improvement in customer acquisition processes. This role requires a deep understanding of paid search strategies, strong analytical skills and the ability to work collaboratively with cross-functional teams.

KEY RESPONSIBILITIES:

Campaign Strategy & Execution:

• Plan and execute SEM strategies for paid search campaigns across multiple search engines (Yandex Direct, Google Ads, Bing, etc.).
• Define campaign goals, budget, and key performance indicators (KPIs) for SEM initiatives.
• Develop keyword strategies and ensure proper keyword targeting, bidding, and ad copy.
• Performance Monitoring & Optimization:
• Monitor, analyze, and report on campaign performance, optimizing for cost-per-click (CPC), click-through rate (CTR), conversion rates, and return on ad spend (ROAS).
• Implement A/B testing for ad copy, landing pages, and other campaign elements.
• Continuously optimize bidding strategies and keyword selection based on performance data.

Analytics & Reporting:

• Use analytics tools like Yandex Metrica, Google Analytics and other reporting tools to track performance and generate regular reports.
• Provide insights and recommendations for improving paid search strategies based on data analysis.

Collaboration:

• Work with internal teams (marketing, media buying, content, design) to align SEM strategies with overall business objectives and ensure creative assets meet campaign goals.
• Collaborate with SEO and content teams to enhance organic search efforts and improve overall website performance.
• Collaborate with Media Buying teams to maximize ROI and company profit.

Budget Management:

• Manage and optimize paid search budgets to ensure campaigns are cost-effective and deliver the best return on investment.
• Make strategic decisions to allocate budgets across different campaigns, ad groups, and keywords.

Industry & Trend Awareness:

• Stay updated with the latest trends, tools, and best practices in SEM and digital marketing.
• Continuously evaluate and adopt new technologies, tools, or methods to enhance the effectiveness of SEM campaigns.

QUALIFICATIONS AND REQUIREMENTS:

·      Bachelor’s degree in Marketing, Business, or a related field.

·      Proven experience (typically 5+ years) managing SEM campaigns, preferably in a digital marketing or eCommerce environment.

·      In-depth knowledge of Yandex Direct, Google Ads, Bing Ads, Yandex Metrica, Google Analytics, and other paid search platforms.

·      Knowledge of and experience with B2B and B2C marketing.

·      Strong analytical skills and experience with performance metrics and reporting tools.

·      Experience with A/B testing, landing page optimization, and conversion rate optimization.

·      Familiarity with SEO best practices and how SEM and SEO strategies can work together.

·      Ability to work independently and collaboratively in a fast-paced, dynamic environment.

·      Strong communication and presentation skills.

PREFERRED SKILLS:

·      Google and Yandex certifications.

·      Experience with Facebook ads, Tiktok, shopping ads, remarketing, display campaigns, and video ads.

·      Knowledge of marketing automation platforms and CRM tools.

·      Experience in affiliate marketing or working with CPA (Cost Per Acquisition) models.

·      Proficiency in data visualization tools such as Tableau or Power BI.

·      Knowledge of English and Russian languages.

PERSONAL ATTITUDES:

·      Detail-oriented with excellent problem-solving skills.

·      Strong time management and organizational skills.

·      Proactive, results-driven, and able to thrive under pressure.

·      Able to handle stress and thrive in a start-up environment.

COMPENSATION AND BENEFITS:

·      Competitive salary with performance-based bonuses.

·      Opportunities for career growth and professional development.

·      Flexible work environment.

·      Ability to participate in rapid expansion of business in South East Asia and Latin America.