Influencer Marketing Manager

Influencer Marketing Manager

Most valuable for Influencers or Creators who want to promote other brands or products to their social following and get paid for it.

Primary Goal

The Influencer Success Manager helps influencers identify, secure, and manage brand collaborations or sponsorships.

Key Responsibilities

• Brand Outreach & Deal Sourcing: Researching and connecting with brands that align with the influencer’s niche.
• Negotiation & Contract Management: Handling rates, deliverables, and legal agreements.
• Campaign Coordination: Ensuring content is created, approved, and delivered according to brand expectations.
• Relationship Management: Maintaining long-term partnerships with brands and influencers.
• Performance Tracking: Monitoring campaign ROI and engagement metrics to improve future deals.
• Can include responsibilities of the Influencer Success Assistant if no one else is doing this for the Influencer.

Experience

3+ years experience as an Influencer Success Manager or experience managing an Influencer’s growth and partnerships.

Core Tools & Platforms (Required to have intermediate to advanced skills with at least one tool from each tool type)

• Collaboration: Google Workspace, Microsoft 365
• Communication: Slack, Zoom, Google Meet, Loom
• Project Management: Monday, Trello, ClickUp, Notion, Asana, Smartsheet, Coda, Confluence
• Graphic Design/Content Creation: Canva, Adobe Express, VistaCreate, Stencil
• Content Repurposing: repurpose.io
• Link Management: Bitly, Rebrandly, short.io, TinyURL, URL Builder, UTM.io, CampaignTrackly
• Link-in-Bio Tool: Linktree, ManyChat
• Commerce Platform: TikTok Shop, Shopify, LTK, ShopMy
• Affiliate Management: Partner Stack, CJ (Commission Junction)
• Sales Prospecting Database: ZoomInfo, LinkedIn Sales Navigator, Hubspot Sales Hub
• AI Productivity: ChatGPT, Gemini

Additional Tools (Nice to Have)

• Financial Transaction Management: Quickbooks, Zoho Books, Fresh Books
• All in one Marketing Automation: Mailchimp, Omnisend, Drip, ActiveCampaign, Constant Contact, Brevo, Active Campaign, Hubspot Marketing Hub
• Integration & Workflow Automation: Zapier, Make (Integromat), n8n, Pipedream
• Tag Manager: Google Tag Manager, Tealium iQ, Adobe Launch, Ensighten
• Landing Page Builder: Unbounce,. Instapage, Leadpages, Webflow
• Business Intelligence/Data Visualization: Tableau, Airtable, Power BI, Looker Studio, Metabase