Senior Product Marketing Manager

Company Description Nextrade is a Nigeria-focused digital finance platform that lets users buy and sell cryptocurrency with Naira, convert gift cards to instant cash, and pay everyday bills in one secure mobile app. The platform eliminates P2P intermediaries, delayed withdrawals, and hidden fees, delivering fast and transparent transactions that settle in Nigerian bank accounts within seconds. Designed specifically for Nigerian users and their financial needs, Nextrade emphasizes speed, simplicity, and trust. The app is built by a local team that understands the market and is available free on both iOS and Android for broad accessibility.
Role Description The Senior Product Marketing Manager is a full-time, remote role responsible for driving product positioning, messaging, and market adoption for Nextrade’s digital finance solutions. Day-to-day tasks include developing and executing go-to-market plans, crafting value propositions and campaign narratives, and collaborating with product management to translate user insights into impactful feature launches. The role involves conducting market and competitive research, enabling sales teams with effective materials, and analyzing performance data to optimize marketing strategies and user growth. This position works cross-functionally with product, growth, customer support, and leadership to ensure cohesive communication and a strong presence in the Nigerian fintech and crypto markets.
Qualifications

• Strong Product Marketing skills, including positioning, messaging, and launch planning for digital or fintech products.
• Experience with Market Research and competitive analysis to understand customer needs and market trends.
• Proven ability to develop and implement Go-to-Market Strategy for new features and products.
• Background in Product Management or close collaboration with product teams to influence roadmaps and user experiences.
• Experience supporting Sales with enablement materials, pitch decks, and clear value propositions.
• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
• Strong analytical skills and experience using data to inform decisions and measure campaign effectiveness.
• Familiarity with cryptocurrency, fintech, or digital payments, ideally within the Nigerian or African market.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work independently in a remote environment, manage multiple projects, and collaborate across global teams.