Marketing Manager

Location: Bengaluru (Work from Office)

Employment Type: Full-Time

Experience: 3–6 Years

About NextNation

NextNation is a fast-growing global talent mobility company helping students and professionals build international careers. We're looking for a Marketing Manager who can transform ideas into impactful campaigns, strengthen our brand, and drive marketing initiatives across channels.

This role is ideal for someone who enjoys building campaigns, working with creative teams, and executing marketing strategies—not managing paid advertising.

About the Role

As a Marketing Manager, you will own the planning and execution of marketing campaigns across digital and offline channels. You'll collaborate with content creators, designers, sales teams, and external agencies to increase brand awareness, generate qualified leads organically, and improve customer engagement.

This is a hands-on execution role where you'll be responsible for turning strategy into measurable outcomes.

Key ResponsibilitiesMarketing Strategy & Campaigns

• Plan and execute monthly and quarterly marketing campaigns.
• Develop campaign calendars aligned with business goals.
• Coordinate product and program launches.
• Monitor campaign performance and recommend improvements.

Brand Management

• Ensure consistent brand messaging across all touchpoints.
• Build and strengthen the NextNation brand.
• Develop marketing collateral including brochures, presentations, and sales materials.
• Manage website content and landing pages.

Content & Social Media

• Plan content calendars across LinkedIn, Instagram, YouTube, and other platforms.
• Coordinate with content writers, designers, and video editors.
• Manage social media publishing and community engagement.
• Support SEO initiatives through content planning.

Events & Partnerships

• Plan webinars, workshops, seminars, and college events.
• Manage collaborations with influencers, universities, and corporate partners.
• Support employer branding and PR initiatives.

Marketing Operations

• Work closely with Sales to improve lead quality.
• Track marketing KPIs and prepare monthly reports.
• Manage marketing budgets and vendor relationships.
• Coordinate with agencies and freelancers.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–6 years of experience in marketing.
• Experience in campaign planning and execution.
• Strong project management and stakeholder management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously.

Skills RequiredMarketing

• Brand Marketing
• Campaign Planning & Execution
• Content Marketing
• Social Media Management
• SEO Fundamentals
• Email Marketing
• Event Marketing
• Partnership Marketing

Tools

• Google Workspace
• Microsoft PowerPoint & Excel
• Canva
• WordPress (basic)
• HubSpot/Zoho CRM (preferred)
• Notion, Asana, Trello, or ClickUp

Soft Skills

• Project Management
• Creative Thinking
• Attention to Detail
• Communication
• Collaboration
• Time Management
• Problem Solving

Success Metrics

Within the first 6 months, you will:

• Launch integrated marketing campaigns on schedule.
• Increase brand awareness and organic engagement.
• Improve website traffic and content performance.
• Build a structured content calendar.
• Successfully execute webinars, events, and partnerships.
• Deliver monthly marketing performance reports.