Director, Product Marketing (Remote- US)

Director, Product Marketing (Remote- US)

Remote

Marketing – Marketing Team /

Full time /

Remote

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Why join Nextech?

We are a leader in specialty healthcare technology solutions.

We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.

If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact talent@nextech.com.

Job Summary

As the Product Marketing Director, you will lead the development and execution of marketing strategies for our portfolio. You are responsible for defining product positioning, devising effective go-to-market strategies, and driving alignment between product, sales, and marketing (especially demand generation) teams. This role calls for a strategic thinker and skilled leader who thrives on innovation and data-driven decision-making while managing a team to deliver exceptional results.

What You’ll Bring:

• Visionary leadership and a strategic perspective in growing SaaS products.

• An entrepreneurial mindset with the ability to balance innovation with execution.

• Strong analytical skills and a focus on data-driven marketing practices.

• Passion for delivering impactful customer experiences.

All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.

Essential Functions

• In addition to working in accordance with appropriate conduct and behavioral standards, specific responsibilities of this role include:

Strategic Leadership:

• Own product marketing strategy from concept to execution.
• Lead positioning, messaging, and market adoption of all Nextech products.
• Align product marketing activities with overall business goals and objectives.

Market Analysis & Insights:

• Drive deep market research and competitive intelligence to uncover growth opportunities.
• Analyze trends, competitor strategies, and customer behavior to shape product positioning and strategy.

Go-to-Market Execution:

• Design and execute product launches that maximize adoption and revenue potential.
• Partner with product management, sales, and marketing teams to continuously refine go-to-market plans.

Team Development & Leadership:

• Manage and mentor a team of product marketers, ensuring their growth and success.
• Foster a collaborative environment to equip the team for seamless execution.

Content Strategy & Performance:

• Working closely with Creative Services and Demand Generation teams as well as the Product Management team, oversee the creation of high-value marketing assets, including product demos, case studies, and sales enablement materials.
• Direct campaign initiatives across channels to attract prospects, cross- and up-sell, and retain customers.

Sales Enablement:

• Equip sales teams with compelling messaging, tools, and training to effectively communicate the product’s value.
• Partner with sales leadership to identify and address challenges.

Performance Tracking & Optimization:

• Define KPIs and measure the success of product marketing initiatives.
• Utilize analytics and reporting to refine strategies for continuous improvement.
• Carry out additional responsibilities as assigned based on business need

Minimum Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of experience in product marketing, with 3+ years in a leadership role, ideally within a SaaS company.
• Strong expertise in SaaS metrics, customer acquisition trends, and product life cycles.
• Proven track record of successful product launches and go-to-market strategies.
• Exceptional communication, storytelling, and interpersonal skills.
• Skilled in market research, analytics, and utilizing CRM and marketing platforms (e.g., Salesforce).
• Ability to lead teams and cross-functional collaboration effectively in high-growth environments.

Preferred Qualifications

• Master’s degree (MBA) is a plus.

Work Environment/Physical Demands

• Remote work within the United States
• Long-distance or air travel as needed – not to exceed 20 % travel.
• Activities require a significant amount of work in front of a computer monitor.

Total Rewards

• Generous annual bonus opportunity
• 401(k) with Employer Match
• Flexible Time Off: take time off when you need it without worrying about available hours
• 10 paid holidays + 1 floating holiday
• Volunteer Time Off
• Insurance: Choice of Medical, Dental, and Vision plans
• Health Savings Account with employer match
• Flexible Spending Account
• 100% Company-Paid Parental leave
• 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
• Wellness Program including discounts on medical premiums
• Employee Assistance Program with free counseling sessions available
• Corporate Discounts on Retail, Travel, and Entertainment
• Pet Insurance options

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