Marketing Technology & Operations Manager

#TeamNextdoor

Nextdoor (NYSE: NXDR) is the essential neighborhood network. Neighbors, public agencies, and businesses use Nextdoor to connect around local information that matters in more than 340,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, share important news, and create neighborhood connections at scale. Download the app and join the neighborhood at nextdoor.com.

Meet Your Future Neighbors

As the Marketing Technology & Operations Manager, you will own the data, pipelines, and tooling that power our lifecycle, SMB, and Nextdoor Ads Manager marketing programs. You'll work within an established MarTech stack — Segment, Iterable, Salesforce, Databricks, and Workato - helping ensure clean, reliable data flows that Marketing and RevOps teams depend on to drive engagement and revenue.

This is an individual contributor (IC) role - you will be a hands-on practitioner and focused on technical execution. This role combines hands-on MarTech ownership with cross-functional product thinking. You'll translate marketing and GTM use cases into events, traits, and audiences; partner with Data Platform and Customer Experience on Kafka and Databricks-based pipelines; and ensure our CDP and lifecycle platform remain healthy, usable, and compliant at scale.

At Nextdoor, we offer a warm and inclusive work environment that embraces a hybrid employment model, blending an in office presence and work from home experience for our valued employees. The hiring team will go over these expectations with you if you are being considered for a role near one of our offices in San Francisco, Los Angeles, Chicago, Dallas, New York, and London.

The Impact You’ll MakeYou will be a key contributor to our MarTech data and activation work - helping turn signals from product and CRM systems into reliable traits, events, and audiences that support email journeys, advertiser lifecycle programs, and first-party audience products. Your work will directly contribute to reducing time-to-launch for lifecycle campaigns — replacing slow, DS-queue-dependent workflows with faster, self-serve audience activation and enabling the data reliability that underpins measurable revenue and engagement growth.

Event & Data Pipeline Ownership

• Own the end-to-end marketing event path from Flask and other product sources into Segment and downstream tools (Iterable, Workato, and other destinations)
• Maintain and evolve the mapping engine configuration that filters product events into a canonical Segment CDP topic, ensuring only marketing-relevant traffic flows into the MarTech stack
• Build and maintain marketing data pipelines from product events and warehouse models into Segment and Iterable, so lifecycle programs have the right signals for retention, reactivation, and upsell/cross-sell at scale
• Own and operate key reverse ETL / bridge jobs from Databricks to Segment and Iterable, ensuring warehouse models and traits stay aligned with marketing requirements and data retention guidelines

Segment, Iterable & Audience Activation

• Own Segment workspaces, schemas, and destinations for key marketing projects, ensuring events and traits remain organized, documented, and discoverable for marketers and analysts
• Manage Iterable integrations for lifecycle and advertiser journeys, ensuring reliable delivery of both real-time event streams and batch traits to support onboarding, reactivation, and upsell programs
• Partner with CIA, Sales, and Marketing to design and maintain first-party audiences and interest segments exposed across GAM, internal tools, and email programs
• Work with RevOps and DS to replace fragile Salesforce→Iterable syncs with governed Databricks→Iterable datasets — enabling self-serve audience building and reducing manual CSV workflows — including Smart Ingest/Data Sync configurations and governance models for enterprise/NAM accounts

Scheme Governance, Compliance & Hygiene

• Monitor Segment usage (unique event names, schema growth) and drive consolidation, archival, and naming clean-up to keep the system performant and usable
• Ensure identifier consistency across B2B and B2C use cases and alignment with Salesforce, product Identity, and other revenue systems
• Maintain data hygiene and PII/consent standards across Segment, Iterable, and related rETL models - including hands-on troubleshooting of consent flows, preference center syncs, and suppression logic to ensure compliance policies hold up in production, not just on paper
• Contribute a MarTech perspective to broader governance frameworks (SOX, GDPR/CCPA, global consent patterns) as they apply to marketing data and activation

Collaboration & Stakeholder Engagement

• Serve as the primary MarTech point of contact for Growth Marketing, Lifecycle, Product Marketing, and RevOps on data and tooling questions, incident triage, and new program enablement
• Translate marketing requirements into clear data and integration work: events to instrument, traits to model, journeys to support, and QA plans before launch
• Partner closely with Data Platform, CXE, Analytics, and BizTech Revenue Systems on cross-system initiatives (e.g., preference centers, consent flows, NEXT launch, international programs) that depend on reliable MarTech infrastructure

Monitoring, Troubleshooting & Support

• Own monitoring and health checks for key pipelines: Kafka write rates, consumer lag, Segment delivery latency, Iterable ingestion health, and Salesforce event flows that impact campaigns and journeys
• Lead investigation and resolution for missing, mis-routed, or malformed events and traits, following an end-to-end debugging flow from product events through Segment, Iterable, and audience membership
• Act as a first or second-line responder when journeys misfire, audiences change unexpectedly, or campaigns are blocked due to data issues, coordinating with engineering and data teams as needed

Roadmap & Operational Excellence

• Contribute to the MarTech roadmap with a focus on identity hygiene, schema standardization, deliverability, and reducing manual workflows in favor of governed Databricks→Iterable paths
• Help evaluate and right-size vendor contracts and platform usage (e.g., Segment, Iterable, Litmus), balancing capability needs with cost and performance.
• Maintain and enhance documentation and reference artifacts (e.g., Segment ingestion & architecture docs, User Traits master sheets, role overviews) so the broader team can self-serve and new hires can ramp quickly

What You’ll Bring To The Team

Education & Experience

• Bachelor's degree in Computer Science, Business Administration, Marketing Technology, or a related field
• 5+ years of experience in Marketing Technology, Marketing Operations, or Growth Engineering, with hands-on ownership of CDP and lifecycle tooling (e.g., Segment, Iterable, Braze, or similar)
• Experience working in data-rich, event-driven environments, partnering closely with Data Platform, Analytics, and Product Engineering teams
• Experience leading complex cross-functional GTM or MarTech projects as an individual contributor, driving alignment across teams without direct people management responsibilities

MarTech & Data Skills

• Deep, practical Segment experience: sources, destinations, tracking plans, schemas, and audience building — including governance of high-volume event streams and schema limits
• Hands-on Iterable (or equivalent lifecycle platform) experience, including journeys, events, traits, and email deliverability
• Comfortable with event and data modeling at the JSON/Kafka/warehouse layer: designing clean events and traits that map to business concepts like neighbors, SMBs, enterprise advertisers, and agencies
• Solid SQL and analytics literacy — able to query Databricks models and rETL outputs to validate data, debug issues, and support new audience definitions
• Familiarity with Salesforce, Workato, and reverse ETL patterns connecting CRM and warehouse to Segment and Iterable is a strong plus
• Experience with lead-to-cash flows, marketing orchestration, and data-driven campaign capabilities is a plus

Collaboration & Leadership

• Demonstrated ability to work across Marketing, RevOps, BizTech, Data Platform, CXE, and Analytics — translating non-technical requirements into robust data flows and integrations
• Strong communicator who can explain complex MarTech concepts to stakeholders at different technical levels, build consensus on data and consent strategies, and drive alignment under time pressure (e.g., launches, P0 incidents)
• A mindset of ownership and operational excellence, with a track record of spotting issues early, designing durable fixes rather than one-off patches, and proactively improving data quality and tooling

Governance, Risk & Compliance

• Awareness of privacy, consent, and PII constraints in CDP and email ecosystems, and how they affect targeting, retention, and legal/compliance obligations across regions
• Comfort participating in discussions around schema limits, data retention, and vendor contracts — weighing engineering cost, marketer usability, and regulatory requirements

Values & Mindset

• A builder's mindset: you enjoy designing systems and documentation that outlast individuals and make it easier for teams to ship campaigns faster and safer
• High empathy for marketers and GTM teams; you understand their goals and constraints and design data flows that let them focus on strategy, not plumbing
• A passion for Nextdoor's mission and the role that thoughtful, well-governed MarTech plays in connecting neighbors and local businesses responsibly

Bonus: Salesforce, MarTech, or CDP certifications.

Rewards

Compensation, benefits, perks, and recognition programs at Nextdoor come together to create our total rewards package. Compensation will vary depending on your relevant skills, experience, and qualifications.

The starting salary for this role is expected to range from $144,000 to $185,000 on an annualized basis, or potentially greater in the event that your 'level' of proficiency exceeds the level expected for the role. The salary range will be determined by the candidate’s geographic location.

We expect to award a meaningful equity grant for this role. With quarterly vesting, your first vest date will take place within 3 months of your start date.

When it comes to benefits, we have you covered! Nextdoor employees can choose between a variety of health plans, including a 100% covered employee only plan option, and we also provide a OneMedical membership for concierge care.

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we serve. We encourage everyone interested in our mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.

For information about our collection and use of applicants’ personal information, please see Nextdoor's Personnel Privacy Notice, found here.