This is not just a campaign execution role — you’ll lead a team of media buyers, collaborate closely with creative, content, and data teams, and leverage analytics, AI, and automation to drive profitable growth.

Key Responsibilities

Develop and own full-funnel paid media strategies across Meta, Google, TikTok, and Snapchat that align with business objectives.
Lead, mentor, and inspire a team of media buyers, fostering a culture of testing, learning, and performance excellence.
Monitor, optimize, and scale campaigns to achieve and exceed ROAS, CPA, and LTV targets.
Partner with creative teams to brief, test, and iterate ad creatives for maximum performance.
Work cross-functionally with content, retention, and brand teams to ensure strategic alignment across channels.
Analyze campaign and customer data to uncover insights, identify trends, and proactively adjust strategies.
Leverage AI tools and marketing automation to improve campaign efficiency, targeting accuracy, and reporting speed.
Manage budget allocation, forecasting, and performance tracking with precision.
Stay ahead of platform updates, automation trends, AI advancements, and competitive benchmarks to maintain a market edge.

Qualifications

5+ years in performance marketing, ideally within e-commerce and GCC markets.
Proven track record managing $100K–$200K+ monthly media budgets profitably.
Strong analytical mindset, comfortable working with metrics such as ROAS, LTV, AOV, CPA, CTR, and attribution models.
Hands-on expertise with Meta Ads Manager, Google Ads, TikTok Ads, Snapchat Ads, and performance tracking tools.
Experience integrating AI-driven marketing tools and automation workflows into paid media operations.
Exceptional leadership skills with a history of managing and developing high-performing teams.
Strong collaboration, problem-solving, and communication skills.